Ondrej Holzman Bixinta Jony Ive maamulaha naqshadeynta Shaqaalihiisii ugu muhiimsanaa ayaa iyaguna xilal sare ka gaaray. Richard Howarth wuxuu noqday madaxweyne ku xigeenka cusub ee naqshadeynta warshadaha, kaas oo dadweynuhu aysan wax badan ka ogeyn. Waa ayo naqshadeeye kan sii wadi doona inuu ku sii hayo raadkii Ingiriiska ee Apple?
Richard Howarth, oo ku jira da'da afartameeyada, ayaa laga yaabaa inuu ku dhashay Lukas, Zambia, laakiin sida laga soo xigtay Stephen Fry, waa "Ingiriisi sida Vimto", isaga oo tixraacaya pop soda British ah. Howarth wuxuu ka qalin jabiyay Jaamacadda Ravensbourne ee Naqshad ee u dhow Greenwich, halkaas oo David Bowie, Stella McCartney iyo Dinos Chapman ay sidoo kale ka qalin jabiyeen.
Intii uu waxbarashada ku jiray, Howarth wuxuu tagay Japan, halkaas oo uu ka shaqeeyay mid ka mid ah tusaalooyinka Walkman ee Sony. Dugsigii ka dib, waxa uu u guuray dibadda oo uu ka shaqeeyay shirkadda naqshadaynta IDEO ee Aagga Baay. Dhowr sano ka dib, Jony Ive wuxuu u doortay Apple 1996. "Waa cajiib, karti aan macquul ahayn (...) iyo sidoo kale saaxiib weyn," ayuu Jony Ive ka sheegay Howarth xaflad RSA (Royal Society of Arts, Crafts and Commerce) dhacdo sanad ka hor.
Bartamihii 90-meeyadii, Ive waxa uu helay dad badan oo muhiim u ah kooxdiisa naqshadaynta ee Apple, kuwaas oo sameeyay kooxda ugu adag ee ilaa labaatan xubnood sanado badan. Ka sokow Howarth, waxaa sidoo kale jiray Christopher Stringer, Duncan Robert Kerr iyo Doug Statzer.
Mid ka mid ah aabayaasha iPhone ugu horeysay
Intii lagu guda jiray 20-sano ee xirfadiisa Apple, Howarth wuxuu hogaaminayay shaqada naqshadeynta alaabooyin badan oo muhiim ah oo ay ku jiraan iPod-ka ugu horreeya, PowerBook-ka, MacBookga ugu horreeya, iyo sidoo kale iPhone-kii ugu horreeyay. "Richard wuxuu ahaa madaxa iPhone-kii ugu horreeyay bilowgiiba," ayuu shaaca ka qaaday Ive wareysiga Telegraph ayaa . "Waxa uu halkaas joogay laga bilaabo prototypes ugu horeysay ilaa model ugu horeysay ee aan sii daayay."
Horumarinta iPhone wuxuu bilaabmay sannado Cupertino ka hor inta aan jiilkii ugu horreeyay la tusay dadweynaha 2007. Nashqadayaashu waxay markaa abuureen laba jiho oo waaweyn (fiiri sawirka kore), oo ka dambeeya hal nooc, oo loo yaqaan "Extrudo", Chris Stringer, oo ka dambeeya kan kale, oo loo yaqaan "Sandwich", wuxuu ahaa Richard Howarth.
Extrudo wuxuu ahaa aluminium, oo la mid ah iPod nano, laakiin qaabka Howarth wuxuu u gudbay horumar dheeraad ah. Waxay ka samaysan tahay caag waxayna lahayd bir. Sanwijku wuu ka sii casrisanaa, laakiin injineeradu way garan waayeen sida wakhtigaas telefoonka looga dhigi lahaa dhuuban. Ugu dambeyntii, si kastaba ha ahaatee, waxay ku soo noqdeen naqshadda Howarth ee naqshadaha iPhone 4 iyo 4S.
Aqoon-is-weydaarsiyada naqshadaynta Apple, Howarth waxay dhistay ixtiraam muddo ka dib. In profile ballaaran ee Jony Ive v New Yorker The waxaa lagu tilmaamay in uu yahay nin adag marka ay timaado wax socodsiinta. (…) Waa laga cabsadaa.
Jacaylka caagga ah
Sida laga soo xigtay madaxweyne ku xigeenka Intel ee naqshadeynta, Howarth wuxuu iman lahaa shirarka isagoo u maleynaya inuu haysto fikrad nacas ah iyo in kuwa kale ay hubaal ahaan doonaan inay necbaan, laakiin ka dib wuxuu qof walba u soo bandhigay naqshado dhammaystiran oo shaqadiisa ah. Ilaa hadda, magiciisu wuxuu ka muuqdaa 806 Apple patents. Jony Ive wuxuu haystaa in ka badan 5 marka la barbardhigo.
Xidhiidhka uu u leeyahay alaabta kale ayaa sidoo kale ka dhigaysa mid ka duwan Ive Howarth. Halka Ive uu doorbidayo aluminium, Howarth wuxuu u muuqdaa inuu doorbidayo caag. Nooca hore ee iPhone "Sandwich" ee hore loo sheegay wuxuu inta badan ka samaysan yahay caag, iyo si la mid ah, Howarth wuxuu kaloo naqshadeeyay dhowr nooc oo caag ah oo iPad ah. MacBookga caagga ah ee ay Apple soo bandhigtay 2006 isagaa iska hadlaya.
Fagaare ahaan, Howarth ficil ahaan uma muuqan, laakiin dalacsiintiisa awgeed, waxaan filan karnaa in Apple ay soo bandhigi doonto isaga marar badan iyo marar badan, ha ahaato saxaafadda ama inta lagu jiro bandhigyada qaar. Waxa la og yahay in uu ku nool yahay buur ka sarreysa Dolores Park ee San Francisco isaga iyo xaaskiisa Victoria Shaker iyo laba carruur ah.
Xitaa Victoria Shaker maaha magac aan la garanayn oo ku jira adduunka naqshadeynta. Sida madaxweyne ku xigeenka naqshadeynta alaabta ee Kooxda Ammunition, tusaale ahaan, waxay ku lug lahayd abuurista taleefoonnada gacanta ee Beats ee aadka u guulaystay, taas oo Apple ay hoos u dhigtay baalkeeda sannadkii hore iyada oo qayb ka ah iibsashada weyn.
Marka laga reebo Apple, Howarth waxaa inta badan lagu yaqaanaa waxqabadkiisa mudnaanta leh ee ku wajahan Ururka Royal ee Farshaxanka, Farshaxanka iyo Ganacsiga. Tan iyo markaas, 1993/94, wuxuu helay abaalmarinta naqshadeynta ardayda oo ay la socoto gunno dhan $ 4. Howarth ayaa markaa lacagtan u isticmaalay safar uu ku tagay Japan iyo tababar shaqo oo uu ka qaatay Sony.
"Ma garanayo si kale oo aan u samayn karo. Waxay bilawday xirfadayda runtiina noloshayda ayay beddeshay, "Hoarth ayaa mar dambe u sheegay Royal Society, mahad ahaanna waxa uu bilaabay abaal-marin magaciisa la yidhaahdo (Richard Howarth Award) sannadkii hore, kaas oo madaxweyne ku xigeenka cusub ee Apple uu doortay laba ku guulaysta. kuwaas oo si sax ah u wadaaga lacagtaas oo ay Howarth ka heshay RSA 1994kii.
MacBookga caagga ah aad buu u wanaagsanaa, laakiin aluminiumku waa ka yara fiicnaaday. Samd ma doonayo inuu soo celiyo saaxiibbada.
Waxaan filayaa inay xaqiiqdii wax ka barteen iPhone 5C.
Ma garanayo. Waxaan meel ku arkay tarjumaadda iPhone 6c " jaban" Mar labaad, midabada pastel "cajiib ah" - sida cad oo la mid ah 5c. Markaa waan arki doonaa.
si fiican, ha cadhoon, laakiin 5c waa ugu horeysay oo ilaa hadda telefoonka ugu dambeeya tan iyo 3gs in ku haboon si fiican gacanta. Waxa aan haystay nooca jaalaha ah muddo sannad ku dhow hadda, gabi ahaanba waan ku qanacsanahay.
IPhone 6 ayaa sidoo kale si fiican ugu habboon gacantayda. Waa wax aad u wanaagsan in aan labadeenuba faraxsannahay. Waxaad tahay mulkiilaha 5c ugu horreeya ee aan la kulmo. (Waxaan ula jeedaa dhib ma leh)