Ondrej Holzman Tim Cook ayaa markii ugu horeysay la kulmay saamilayda kaalintiisa maamulaha guud, kuwaas oo uu ugu dhawaaqay in Apple ay diyaarinayso alaabooyin cajiib ah sanadkan. Si kastaba ha ahaatee, ma uusan dooneynin inuu si gaar ah u sheego. Isagu kama jawaabin su'aasha ah in Apple ay diyaarinayso telefishan u gaar ah. Waxaa sidoo kale laga hadlay caasimadda sare ee shirkadda iyo Steve Jobs.
"Waxaad hubin kartaa inaan aad ugu shaqeyneyno si aan u helno sanad guul leh halkaas oo aan rabno inaan soo bandhigno alaabooyin kaa yaabin doona," Cook oo 51 jir ah ayaa ka sheegay shirka sanadlaha ah ee saamilayda Apple. Munaasabadda ayaa ka dhacday xarunta shirkadda ee Cupertino, California, waxayna socotay ku dhawaad hal saac, Apple (sida caadiga ah) ma bixin doonto wax duubis ah. Xataa wariyeyaasha looma ogola in ay duubaan kulanka, in ay isticmaalaan kombuyuutar, ama ay fariistaan hoolka weyn ee ay ku sugnaayeen madaxda sare ee shirkadda Apple. Qol gaar ah ayaa loo diyaariyey saxafiyiinta, halkaas oo ay wax walba ka daawanayeen muuqaal.
Cook waxaa masraxa ku soo biiray Madaxa Suuqgeynta Phil Schiller iyo Madaxa Maaliyadda Peter Oppenheimer, kuwaas oo ka jawaabay su'aalaha ilaa nus saac. Xubnaha guddiga Apple, oo ay ku jiraan madaxweyne ku xigeenkii hore ee Mareykanka Al Gore iyo maamulaha shirkadda Disney Bob Iger, ayaa wax walba ka daawaday safka hore. Koox yar ayaa dabadeed ka hor mudaaharaad dhigay dhismaha hortiisa iyagoo ka soo horjeeda xaaladaha shaqaalaha warshadaha Shiinaha.
Steve Jobs ayaa sidoo kale lagu sheegay kulanka, ka dib Cook wuxuu la wareegay maamulka shirkadda bishii Oktoobar ee la soo dhaafay. "Ma jirto maalin tagaysa oo aanan u xiisayn isaga." Cook waa uu qirtay, isaga oo uga mahad celinaya taageerayaasha tacsida. Si kastaba ha ahaatee, waxa uu isla markiiba ku daray in murugadii weynayd ee ka talinaysay Apple loo beddelay go'aan ah in lagu sii wado waddada la dhigay sababtoo ah taasi waa waxa Steve uu rabi lahaa.
Intaa ka dib, Cook wuxuu ka hadlay mawduucyada ugu muhiimsan. Waxa uu sheegay in iyaga iyo guddiga, ay si joogto ah uga fikirayaan sidii ay wax uga qaban lahaayeen ku dhawaad boqolka bilyan ee raasamaal ee Apple ay haysato. Cook waxa uu sheegay in iyadoo Apple ay horeba balaayiin ugu maalgalisay qalabyada, bakhaaradeeda iyo soo iibsigeeda kala duwan, haddana ay jiraan balaayiin doolar oo badan. “Waxaan horay u bixinay wax badan, laakiin isla mar ahaantaana wax badan ayaa noo haray. Run ahaantiina, way ka badan tahay inta aan u baahanahay inaan maamulno shirkadda." Cook ayaa qirtay. Marka la eego qaybinta saamiyada, wuxuu u sheegay kuwa jooga in Apple ay si joogto ah u tixgelinayso xalka ugu fiican.
Khudbadda ayaa sidoo kale soo gashay Facebook. Xidhiidhka u dhexeeya Apple iyo shabakada bulshada ee caanka ah ayaa dhowr jeer la isla dhexmarayay dhawaanahan, sidaa darteed Cook wuxuu wax walba u dhigay muuqaal markii uu Facebook ugu yeeray "saaxiib" taas oo ay tahay Apple inay si dhow ula shaqeyso. Si la mid ah waxa uu ku sameeyo Twitter-ka, kaas oo ay ku hirgelisay nidaamyadeeda hawlgalka.
Markii mid ka mid ah saamilayda Cook, isaga oo ka jawaabaya mala-awaalka ku saabsan telefishinka cusub ee Apple, uu waydiiyay haddii uu doorbidayo inuu soo celiyo kan cusub ee uu hadda iibsaday, maamulaha Apple kaliya ayaa qoslay oo diiday inuu faallo dheeraad ah ka bixiyo arrinta. Taas bedelkeeda, wuxuu kula taliyay qof walba inuu tixgeliyo iibsashada Apple TV.
Iyadoo qayb ka ah shirka sanadlaha ah, saamilaydu waxay sidoo kale taageero u muujiyeen dhammaan siddeedda agaasime waxayna ansixiyeen soo jeedin ah in xubnaha guddiga ay u baahan doonaan cod aqlabiyad ah si dib loogu doorto. Nidaamkani ma dhaqan geli doono ilaa sanadka dambe, balse sanadkan ma jiro xubin golaha ka tirsan oo dhibaato kala kulmi doonta, maadaama ay dhamaantood heleen in ka badan 80 boqolkiiba codadka. Guddiga Apple hadda waa sida soo socota: Tim Cook, Al Gore, Guddoomiyaha Intiuit Bil Campbell, J. Crew CEO Millard Drexler, Guddoomiyaha Avon Products Andrea Jung, Maamulihii hore ee Northrop Grumman Ronald Sugar iyo Agaasimihii hore ee Genentech Arthur Levinson, oo bedelay bishii November doorka. Guddoomiyaha Steve Jobs. Disney's Iger sidoo kale wuxuu ku biiray guddiga isla bishaas.
Tim Cook laftiisa ayaa helay taageerada ugu badan, 98,15% saamilayda ayaa u codeeyay isaga. Cook wuxuu soo bandhigay agaasime kasta wuxuuna uga mahadceliyay adeeggooda wanaagsan. Gaba gabadii waxa uu sidoo kale u mahad celiyay maalgashadayaasha. "Waad ku mahadsan tahay qof kasta oo nala joogay oo nagu kalsoonaa sannadahan oo dhan." Cook ayaa ku daray.
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