Amaya Toman Miisaaniyadda adeegga cusub ee Apple streaming ayaa lagu sheegay in ay tahay hal bilyan oo doollar, laakiin wareegyada qaarkood ayaa bilaabaya in ay su'aalaan in ay dhab ahaantii lacag si fiican loo maalgeliyay iyo in nuxurku uu noqon doono mid xiiso u leh daawadayaasha. Waxay u muuqataa in Tim Cook uu u taagan yahay nuxurka saxda ah ee saxda ah, laakiin su'aashu waxay tahay in booliisku uu noqon doono kharashka soo jiidashada dhagaystayaasha.
Markii Tim Cook uu daawaday riwaayada shirkadeeda Vital Signs in ka badan sanad ka hor, waxa uu arkay dhibaato xoogaa ah. Sheekada mugdiga ah, qayb ahaan sheeko-nololeedkii hip-hopper Dr. Dre, ka kooban, iyo waxyaabo kale, muuqaallo leh kookayn, orgies ama hub. "Waa rabshad aad u kacsan," Cook ayaa u sheegay Apple Music's Jimmy Iovine. Sida laga soo xigtay isaga, sii deynta Calaamadaha Muhiimka ah ee adduunka waxay ahayd mid aan su'aal lahayn.
Ka dib faallooyinka Cook ee Calaamadaha Muhiimka ah, Apple waa inay caddeeyaan inay rabaan bandhigyo tayo sare leh oo ay ka buuxaan xiddigo, laakiin ma rabaan galmo, aflagaado ama rabshad. Goobaha kale, sida HBO ama Amazon, kama cabsanin mawduucyo fiiqan, muuqaallo iyo tibaaxo, oo la mid ah Netflix, kuwaas oo riwaayadaha majaajilada ee xabsiga Orange waa Black New, taas oo aysan jirin yaraanta jinsiga, cayda, daroogada iyo rabshadaha, la helay. caan weyn ka dib adduunka oo dhan.
Sida laga soo xigtay Preston Beckman, agaasimihii hore ee barnaamijyada NBC iyo Fox, si kastaba ha ahaatee, iyada oo la sii daayo rabshadaha ama jinsiga naasaha ah, khatarta ugu badan ee Netflix waa in daawadayaasha muxaafidka ah ay baabi'in doonaan is-diiwaangelinta (halkii ay si fudud u daawanayn bandhigyada diidmada ah), halka Apple laga yaabaa in daawadaha muxaafidka ah ee noocan oo kale ah uu go'aansado inuu ciqaabo isaga oo aan iibsan mid ka mid ah alaabtiisa.
Apple ayaa laba jeer dib u dhigtay baahinta bandhigga, sida laga soo xigtay mid ka mid ah soosaarayaasha fulinta, dib u dhacyo badan ayaa la filan karaa. Cook ayaa u sheegay falanqeeyayaasha bishii Luulyo in uusan wali faahfaahin karin qorshihiisa Hollywood, laakiin waxa uu dareemay dareen aad u wanaagsan waxa Apple soo bandhigi karto mustaqbalka. Hollywood waxay fure u tahay istiraatiijiyadda Apple. Shirkadda Cupertino waxay isku dayaysaa inay kordhiso kala duwanaanshaha adeegyadeeda iyo dakhliga ka soo gala iyaga. Adeegyadan kuma jiraan oo keliya hawlgalka App Store, lacagaha mobilada ama Apple Music, laakiin sidoo kale balaadhinta la qorsheeyay ee biyaha warshadaha madadaalada.
Apple waxay soo iibsatay in ka badan toban bandhig oo hore, iyada oo aan la helin magacyo xiddigo ah. Si kastaba ha noqotee, isbeddelada shaqaalaha iyo nuxurka awgeed, barnaamijyo badan ayaa hadda dib u dhacay. Zack Van Amburg iyo Jamie Erlicht, kuwaas oo ka qaybqaatay taxanaha caanka ah ee Breaking Bad, sidoo kale waxay doonayeen in bandhigooda ay ansixiyaan Eddy Cue iyo Tim Cook. Taxanaha M. Night Shyamalan ee ku saabsan lamaanihii waayay ilmahooda yar sidoo kale waxay u baahdeen ogolaansho. Ka hor inta aan la siinin niyad-jabka maskaxeed, Apple waxay samaysay codsi ah in la tirtiro iskutallaabyada guriga ee jilayaasha ugu muhiimsan, sababtoo ah ma rabto inay muujiso mawduucyo diimeed ama siyaasadeed barnaamijyadeeda. Runta, sida uu qabo Jaraa'idka Wall Street Journal, ayaa ah in nuxurka muranka dhaliyay aysan ahayn dariiqa guusha - sida lagu caddeeyey taxane aan waxyeello lahayn sida Stranger Things ama The Big Bang Theory. Sababtoo ah Messrs Cue iyo Cook ma rabaan inay soo saaraan bandhigyo leh waxyaabo muran leh macnaheedu maaha inay kaliya daawadaan Teletubbies ama Sesame Street laftooda, fur. Cue waa taageere Game of Thrones, Cook wuxuu jecel yahay nalalka Habeenka Jimcaha iyo Xoghayaha Madam.
Sawir qaade
Apple xaqiiqdii kama baqanayso inay maalgashato bandhigyada ay xiisaynayso oo ay siiso xaddi ka sarreeya iyaga marka loo eego Netflix ama xitaa CBS. Laakiin sidoo kale kama baqanayso isbeddelada bandhigyada la iibsaday - tusaale ahaan, waxay bedeshay kooxda dib-u-kicinta Sheekooyinka Cajiibka ah ee Spielberg. Shaqada aasaasiga ah ee istaraatiijiyada baahinta Apple ayaa la dhigay qiyaastii seddex sano ka hor, markii la isla dhexmarayay soo iibsiga Apple ee Netflix, shirkadda Cupertino waxay tixgelisay inay bilawdo telefishinkeeda fiilada ah waxayna maamulkeedu la kulmeen madaxda Hollywood. Apple waxay isku dayday inay arrinta u dhex gasho sida ugu qoto dheer ee suurtogalka ah oo ay u ogaato cidda ku guulaysatay aaggan iyo sababta.
Adeegga Gizmodo wuxuu xusay in ganacsigu uu ka duwan yahay hawlgalka App Store ama xayeysiinta iPhone, halkaas oo mawqifka caqli-galnimada Apple uu macno yar ka sameeyo. Adeegyada qulqulka ayaa si weyn u guulaysta wakhtigan, qayb ahaan sababtoo ah waxay u ogolaadaan daawadayaasha inay galaan waxyaabo gaar ah iyaga oo aan samaynin TV-ga fiilo. Dhinaca kale, Apple waxay leedahay awood aad u weyn oo ay ku guuleysato goobtan, laakiin dabeecadeeda muxaafidka ah waxay mar hore ka dhigtay mid tartan ah oo laga yaabo in kuwa kale aysan ka baqin.
Isha: The Wall Street Journal, dhowna la
Faafreebka neo-Marxist ee caadiga ah. Waxaas oo dhan ka sii daran, waa in aynaan cidna ka xanaajin, ka nixin ama xumayn. Xaqiiqda ah in tani ay ka dhigayso farshaxan kasta inuu lumiyo macnihiisa, sababtoo ah wuxuu qeexay xuduudo meesha ay tahay inuusan tagin, iyaga kuma dhaco. Waxay ku saabsan yihiin dunida qaanso-roobaadka. Laakiin dunidan oo kale weligeed may jirin, weligeedna ma jiri doonto. Oo xataa ma rabo isaga oo kale. Apple waa shirkad aan naxariis lahayn, laakiin waxay sameeyaan alaab aad u fiican. Nasiib darro.