Amaya Toman Dhab ahaantii tan iyo markii la bilaabay iPhone-kii ugu horreeyay abid, taleefannada casriga ah ee Apple waxay arkeen kor u kac joogto ah. Taleefannada casriga ah ee Apple ayaa aad caan ugu ahaa dadweynaha, balse ma jiro geed samada ka baxa, waxaana muuqatay bilowgii in kobaca degdegga ah ee qalooca uu maalin uun qasab ku noqon doono inuu hoos u dhaco. Waxay markii ugu horreysay dhacday dabayaaqadii Janaayo 2016 ka dib sagaal sano oo korriin cajiib ah.
Waxay noqon kartaa ku xiiseeya
Tirooyinka ay soo saartay Apple ayaa muujisay in iibka iPhone uu kor u kacay kaliya 2015% saddexdii bilood ee ugu dambeeyay ee 0,4. Iibka muhiimka ah ee xilliga fasaxa ayaa ahaa mid aan wanaagsanayn marka la barbardhigo 46% boodka la arkay isla muddadaas sanad ka hor. Apple waxay iibisay 74,8 milyan iPhones muddadaas, ilaa 74,46 milyan rubuci afraad ee 2014. Waqtigaas, falanqeeyayaashu waxay waydiinayeen sanado badan marka Apple uu kor u kaco iibka iPhone, iyo markii ugu horeysay, waxay u egtahay in daqiiqaddu ay dhab ahaantii dhacday. .
Khaladku daruuri ma ahayn Apple's, in kasta oo iPhone 6s uu ahaa, qaar badan, cusboonaysiinta "xiiso leh" ee ugu yar sannadaha. Taa baddalkeeda, hoos u dhaca iPhone wuxuu lahaa wax badan oo lagu sameeyo hoos u dhaca kobaca casriga ee caalamiga ah. Sida laga soo xigtay khubarada Gartner, guud ahaan iibka taleefannada casriga ah ayaa hoos u dhacay heerkii ugu hooseeyay tan iyo 2013. Tani waxay si gaar ah uga muuqatay Maraykanka iyo suuqyada kale ee horumaray, halkaas oo dad yar ay iibsadeen taleefankoodii ugu horreeyay. Apple sidaas darteed waxay diiradda saartay qancinta macaamiisheeda hadda jirta iyo sidoo kale isticmaale kasta oo ay suurtagal tahay inay "xado" tartamayaasha.
Sawir qaade
Hoos u dhaca ku yimid iibka talefannada casriga ah ayaa sidoo kale saameeyay Shiinaha oo Apple ay u aqoonsatay inuu yahay suuqa ugu weyn ee mustaqbalka. Madaxa Apple Tim Cook ayaa xusay in inkasta oo Cupertino uu guulo waaweyn ka gaaray dalka Aasiya, haddana shirkaddu waxay "bilaawday inay aragto xoogaa dhaqaale ah oo sii xumaanaya gaar ahaan Hong Kong bilihii la soo dhaafay". Xaqiiqda ah in Apple aysan abuurin qayb cusub oo alaabada blockbuster si ay u qaadato oo kaliya ayaa sii xumeysay dhibaatada. Intaa waxaa dheer, iibinta khadadka kale ee alaabta Apple ayaa sidoo kale hoos u dhacay. Tusaale ahaan, shirkaddu waxay iibisay 4% Mac-yar iyo 16,1 milyan oo iPads rubucii (marka la barbar dhigo 21,4 milyan isla muddadaas 2014). Dhanka kale, Apple Watch iyo Apple TV, waxay soo saareen qayb yar oo ka mid ah dakhliga guud ee Apple.
Apple si kastaba ha ahaatee waxay soo warisay iibka rikoorka rubuci la sheegay. Si kastaba ha ahaatee, hoos u dhaca yar ayaa sidoo kale muujiyay inuu yahay isbeddel sii socda iyadoo kororka saadaasha hawada ee shirkadda horraantii 2000-aadkii uu bilaabay inuu lumiyo uumiga. Sannadaha soo socda, shirkadda Cupertino waxay bilowday inay diiradda saarto wax badan oo adeegyadeeda.
Waqtigan xaadirka ah, adeegyada sida Apple Music, iCloud, Apple Arcade, Apple Card ama xitaa Apple TV+ waxay sameeyaan tiir sii xoogaysanaya oo muhiim u ah dakhliga Apple waxayna ka caawiyaan shirkadda inay la wareegto iibka casriga ah ee casriga ah.
Laakiin way khaldan tahay in 2015 loogu yeero "ugu sarreysa iPhone" marka loo eego aragtida maanta. Cilmi baarista suuqa ayaa muujineysa in Apple ay soo rartay 2020 milyan oo iPhones rubuci afaraad ee 88 iyo 85 milyan isla rubucii sanad kadib. Taasi aad bay uga badan tahay rubuci afraad ee 2015. Iyo wadarta shixnadaha inta lagu guda jiro sanadka buuxa ee 2021 waxay muujiyeen koror 18% sannad ka badan.
