Xir xayeysiis

Marka ereyga "ololaha xayeysiinta" la sheego, dadka intooda badan waxay u maleynayaan in ay ka fikiraan filimka halyeeyga ah ee 1984 ama "Ka fikir duwan" ee la xidhiidha Apple. Waa ololaha dambe oo maanta looga hadli doono qaybteena taxanaha ah ee taariikhda Apple.

Fikir ka duwan ee ganacsigu wuxuu markii ugu horreysay ka soo muuqday telefishinka dhamaadkii Sebtembar 1997. Muuqaalka hadda caanka ah wuxuu ka koobnaa sawirro shakhsiyaad caan ah sida John Lennon, Albert Einstein, Bob Dylan, Martin Luther King ama Maria Callas. Kuwii loo tixgeliyey aragti-yahanno qarnigii labaatanaad ayaa loo doortay clip-ka. Hal-ku-dhegga ugu weyn ee dhammaan ololahan ayaa ahaa hal-ku-dheggii ka fikir duwanaa, ka sakow barta TV-ga ee la sheegay, waxa kale oo qayb ka ahaa boodhadh kala duwan. Hal-ku-dhegga naxwe ahaan la yaab leh Ka fikir duwan ayaa loo malaynayay inay calaamad u tahay waxa shirkadda Cupertino ka dhigay mid ka duwan kuwa la tartamaya. Laakiin hadafkiisu wuxuu sidoo kale ahaa inuu muujiyo isbeddelka ka dhacay shirkadda ka dib markii Steve Jobs uu ku soo laabtay dhamaadka XNUMX-meeyadii.

Jilaaga Richard Dreyfuss (Kulan dhow ee Nooca Saddexaad, Jaws) ayaa daryeeshay wehelka codka ee goobta xayeysiinta - hadal si fiican loo yaqaan oo ku saabsan fallaagada aan ku habboonayn meel kasta oo wax u fahmi kara si ka duwan. Goobta xayeysiinta, oo ay weheliso boodhadhka taxanaha ah ee la soo sheegay, waxay ahayd guul weyn oo ay la kulmeen dadweynaha guud iyo khubarada labadaba. Waxay ahayd xayaysiiskii ugu horreeyay muddo toban sano ka badan oo ay maamusho TBWA Chiat / Day, oo ah wakaalad ay Apple markii hore la shuraakowday ka dib markii Lemmings ganacsigii laga soo bilaabo 1985 aysan si wanaagsan u helin dadweynuhu.

Waxaa ka mid ah, ololaha Feker ka duwan wuxuu ahaa mid gaar ah oo aan u adeegin kor u qaadida wax soo saar gaar ah. Sida laga soo xigtay Steve Jobs, waxay ahayd inay noqoto dabbaaldegga nafta Apple iyo in "dadka hal-abuurka leh ee xiisaha leh ay u bedeli karaan adduunka si ka wanaagsan." Xayeysiiska ayaa dhawaan la sii daayay waqtiga bandhigga Mareykanka ee Sheekada Toy ee Pixar. Ololuhu wuxuu dhamaaday 2002 markii Apple ay sii daysay iMac G4. Si kastaba ha ahaatee, maamulaha Apple ee hadda Tim Cook ayaa sheegay sannadkii hore Ka feker duwanaansho weli si adag ayay u xididaysan tahay dhaqanka shirkadaha.

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