Amaya Toman Ma xasuusataa wixii aad samaynaysay 2009kii? Adduunka ayaa markaas la kulmay dhacdooyin ay ka mid yihiin doorashadii Barack Obama oo loo doortay madaxweynaha Mareykanka, gelitaanka Croatia ee NATO, bilawga baahinta TV-ga Barrandov ama booqashadii Pope Benedict XVI ee Jamhuuriyadda Czech. Si kastaba ha ahaatee, sanadkan ayaa sidoo kale ahaa sanadkii Fanaanka caanka ah ee Eminem iyo sumaddiisa muusiga ayaa dacweeyay Apple Eight Mile Style.
Sida ku cad eedda, Apple waxa ay samaysay iibinta sharci-darrada ah ee sagaashan iyo saddex Eminem ee heesaha ay ku leedahay iTunes Store. Ma ahayn markii ugu horreysay ee Eminem lagu dacweeyo arrin la mid ah - sannadkii 2004-tii, muusikiiste ayaa arrin ka qaatay habka Apple uu u isticmaalay heestiisa caanka ah ee Lose Yourself ee xayeysiiska TV-ga adeegga iTunes.
Muranka ku saabsan iibinta sharci darrada ah ee heesaha Eminem ayaa soo taxnaa ilaa 2007, markaasoo Eight Mile Style uu sidoo kale gudbiyay dacwadii ugu horeysay ee ka dhanka ah Apple. Marka loo eego sheegashada summada, Apple kama aysan helin oggolaansho habboon heesaaga si ay u qaybiso heesaha. Markii Apple ay heshiis la gashay Aftermath Entertainment, oo uu aasaasay Dr. Dre, maamulka shirkaddu waxay rumaysnaayeen in xuquuqda iibka dhijitaalka ah ee heesaha Eminem ay sidoo kale qayb ka ahaayeen heshiiskan. Qareennada matalaya calaamadda Siddeeda Mile Style, si kastaba ha ahaatee, waxay tilmaameen in qayb ka mid ah qandaraaska Eminem uu yahay qodob gaar ah, sida ku cad ogolaanshaha gaarka ah ee loo baahan yahay iibinta dhijitaalka ah ee curintiisa - laakiin Eminem ma siin Apple.
Eight Mile Style ayaa Apple ku dacweeyay lacag dhan $2,58 milyan, taasoo ay ku andacoonayso in ay tahay faa'iidada ay shirkadu ka heshay iibinta muusiga Eminem. 150 oo doolar oo kale ayay madbacaddu doonaysay si ay magdhow uga noqoto waxyeelada shakhsi ahaaneed - marka la isku daro, lacagtan ayaa dhan 14 milyan oo doolar. Laakiin qareenada Apple ayaa tan iyo markii ay ogaadeen in shirkadu ay bixisay Aftermath Entertainment 70 senti marka la soo dejiyo, halka calaamadda Eight Mile Style ay heshay 9,1 senti halkii la soo dejisanayay Apple. Sida la fahmi karo, mid ka mid ah shirkadaha la sheegay ma diidin ururinta lacagtan.
Dhammaan khilaafkii u dhexeeyay Apple iyo Eminem ayaa aakhirkii la xalliyey - sida dacwadda kor ku xusan ee ku saabsan adeegsiga heesta Naftaada Lumi - qaab heshiis ka baxsan maxkamadda. Laakiin kiiska oo dhan wuxuu noqday tusaale ka mid ah dhibaatooyinka ay Apple la kulmi karto ka dib markay soo gasho suuqa muusikada. Maanta, dhammaan iskahorimaadka waxaa loo tixgelin karaa in si guul leh loo xalliyo. Eminem's mentor, Dr. Dre wuxuu si dhow ula shaqeeyaa Apple, halka Eminem uu ka soo muuqday baahinta raadiyaha Beats 1, halkaas oo uu kor ugu qaaday shaqadiisa.
Khayraadka: Cult of Mac, CNET, Apple Insider
