Amaya Toman Microsoft guud ahaan waxaa loo arkaa inay tahay xafiiltanka weyn ee Apple. Xilliyadii ugu caansanaa ee shirkadda tufaaxa, si kastaba ha ahaatee, waxaa ka mid ah markii uu maamuleheeda Steve Jobs ku dhawaaqay in Microsoft ay 150 milyan oo dollar ku maalgelisay Apple. In kasta oo tallaabadan inta badan lagu soo bandhigay tilmaam aan la macnayn karin oo niyad wanaag ah oo dhinaca madaxa Microsoft Bill Gates, duritaanka dhaqaale dhab ahaantii faa'iido u leh labada shirkadood.
Heshiis guul-guul ah
In kasta oo Apple ay runtii la halgamaysay dhibaatooyin halis ah wakhtigaas, kaydkeeda maaliyadeed waxay gaadhay qiyaastii 1,2 bilyan - "lacagta jeebka" had iyo jeer waxay ku timaadaa anfaca. In "beddelka" lacag qadarin ah, Microsoft waxay ka heshay saamiyo aan codayn Apple. Steve Jobs waxa kale oo uu ogolaaday isticmaalka MS Internet Explorer ee Mac-ka. Isla mar ahaantaana, Apple waxay heshay labadaba lacagta la soo sheegay iyo sidoo kale dammaanad ah in Microsoft ay taageeri doonto Xafiiska Mac ugu yaraan shanta sano ee soo socota. Mid ka mid ah qodobbada ugu muhiimsan ee heshiiska ayaa ahaa in Apple ay ogolaatay inay ka baxdo dacwadeeda muddada dheer. Tani waxay ku lug lahayd Microsoft oo lagu eedeeyay inay koobiyaysay muuqaalka iyo "dareenka guud" ee Mac OS, sida laga soo xigtay Apple. Microsoft, oo ku hoos jirtay baadhista maamulada ka-hortagga kalsoonida, ayaa runtii soo dhaweysay tan.
Sawir qaade
MacWorld lagama maarmaanka ah
1997kii, shirkii MacWorld waxaa lagu qabtay Boston. Steve Jobs ayaa si rasmi ah dunida ugu dhawaaqay in Microsoft ay go’aansatay inay Apple ka caawiso dhanka dhaqaalaha. Waxay ahayd dhacdo weyn oo Apple ah siyaabo badan, iyo Steve Jobs, iyo waxyaabo kale, waxay noqdeen kuwa cusub - inkastoo kaliya ku meel gaar ah - maamulaha shirkadda Cupertino. Inkasta oo uu kaalmayn dhaqaale uu siiyay Apple, Bill Gates kamuu helin soo dhawayn diiran MacWorld. Markii uu ka soo muuqday shaashada Jobs gadaashiisa inta lagu guda jiro shirka teleefan, qayb ka mid ah daawadayaasha ayaa bilaabay inay aad u qayliyaan.
Si kastaba ha ahaatee, MacWorld ee 1997-kii ma ahayn mid gaar ah oo ku jira niyadda maalgashiga Gates. Shaqooyinka ayaa sidoo kale ku dhawaaqay dib u habeyn lagu sameeyay guddiga maamulka ee Apple shirka. "Waxay ahayd guddi aad u xun, guddi xun," Jobs ayaa si degdeg ah u dhaleeceeyay. Xubnaha guddiga asalka ah, kaliya Gareth Chang iyo Edward Woolard Jr., kuwaas oo ku lug lahaa ka saarista Jobs 'kii ka horreeyay, Gil Amelia, ayaa ku sii jira boosaskooda.
https://www.youtube.com/watch?time_continue=1&v=PEHNrqPkefI
"Waxaan ogolaaday in Woolard iyo Chang ay sii joogaan," ayuu Jobs ku yiri wareysi uu siiyay taariikh nololeedkiisa Walter Isaacson. Wuxuu ku tilmaamay Woolard "mid ka mid ah xubnaha guddiga ugu wanaagsan ee aan abid la kulmo. Isagoo hadalkiisa sii wata ayuu Woolard ku tilmaamay mid ka mid ah dadka ugu taageerada iyo xikmadda badan ee uu la kulmo. Taas bedelkeeda, sida laga soo xigtay Jobs, Chang wuxuu noqday "kaliya eber." Ma ahayn mid laga cabsado, kaliya eber ayuu ahaa, " Jobs ayaa ku tiraabay isaga oo is naxa. Mike Markkula, oo ah maalgeliyaha ugu weyn ee ugu horreeya iyo qofka taageeray shaqada dib ugu soo noqoshada shirkadda, ayaa sidoo kale ka tagay Apple wakhtigaas. William Campbell oo ka socday Intuit, Larry Ellison oo ka socday Oracle, iyo Jerome York, tusaale ahaan, oo ka soo shaqeeyay IBM iyo Chrysler, ayaa soo istaagay guddiga cusub ee maamulka. "Guddi hore waxay ku xidhnaayeen wixii hore, tagtadiina waxay ahayd hal guuldarro weyn," ayuu Campbell ku yidhi muuqaal lagu soo bandhigay MacWorld. "Guddiga cusub wuxuu keenayaa rajo," ayuu raaciyay.
Isha: cultofmac
