Amaya Toman Maalmahan, isticmaaleyaasha intooda badani waxay u badan tahay inay horeba ugu dhegaystaan muusigga iPhones-kooda, inta badan adeegyada qulqulka. Laakiin mar walba sidaas may ahayn, in muddo ahna iPod-yada Apple ayaa runtii caan ahaa. Tani waxay ahayd kiiska, tusaale ahaan, Janaayo 2005, markii iibka ciyaartoygan caanka ah uu gaadhay lambarada rikoodhada dhabta ah.
Waxay noqon kartaa ku xiiseeya
Saddexdii bilood ee la soo dhaafay, oo ay weheliso iibinta Christmas-ka ee iPod-ka iyo baahida weyn ee iBook-gii ugu dambeeyay, ayaa arkay faa'iidada Apple oo afar jibaaran. Shirkadda Cupertino, oo wakhtigaas aan weli dhibaato ku qabin daabacaadda xog gaar ah oo ku saabsan tirada alaabteeda la iibiyey, ayaa ku faantay sumcad ku habboon in ay ku guulaysatay iibinta rikoodhka toban milyan ee iPods. Caannimada cirka isku sii shareereysa ee ciyaartoyda muusiga ayaa mas'uul ka ah Apple faa'iidada ugu sareysa abid. Qadarka faa'iidada ay Apple ka heshay waagaas maahan wax naxdin leh maalmahan, laakiin runtii waxay ka yaabisay dad badan wakhtigaas.
Sannadkii 2005, xaqiiqdii wali may suurtogal ahayn in la yidhaahdo Apple ayaa ugu sarreeyay. Maamulka shirkadu waxa ay isku dayeen in ay dhisaan ka dibna ay ilaashadaan booska ugu wanaagsan ee suuqa laga heli karo, qof walbana waxa uu wali xasuustaa sida ay shirkadu qarka u saaratay burburkii qaybtii danbe ee sagaashamaadkii. Laakiin Janaayo 12, 2005, iyada oo qayb ka ah ku dhawaaqista natiijooyinkeeda maaliyadeed, Apple waxay daaha ka qaaday kibirka saxda ah iyo qibrada leh inay ku guulaysatay inay gaadho $3,49 bilyan dakhli rubuci hore, koror aad u badan 75% isla rubucii sannadkii hore. Dakhliga saafiga ah ee rubucii waxa uu gaadhay rikoor dhan $295 milyan, kor u kaca $63 milyan rubucii isla 2004tii.
Furaha natiijooyinkan wareerka leh ayaa ahaa gaar ahaan guusha cajiibka ah ee iPod-ka. Ciyaartoyga yari waxa uu noqday lama huraan dad badan u baahan yihiin, waxa aad ka arki karta fanaaniinta, dadka caanka ah iyo dadka kale ee caanka ah, Apple waxa ay ku guulaysatay in ay gacanta ku dhigto 65% suuqa ciyaaraha muusiga ee iPod-ka.
Laakiin ma ahayn arrin iPod kaliya. Apple ayaa sida muuqata go’aansatay in aanay wax fursad ah kaga tagin oo ay biyihii mihnadda muusigga ku dhex milmay dukaanka muusiga ee iTunes, kaas oo wakhtigaas u taagnaa hab cusub oo muusigga loo iibiyo. Laakin dukaamada Apple-ka leben-iyo-mortar-ka ah ayaa sidoo kale la kulmay ballaarin, laantii ugu horreysay ee ka baxsan Mareykanka ayaa sidoo kale la furay. Iibka Mac ayaa sidoo kale kor u kacay, tusaale ahaan iBook G4 ee la sheegay, laakiin sidoo kale iMac G5 awood leh ayaa ku riyaaqay caan weyn.
Muddadii ay Apple diiwaangelisay iibka rikoorka ee iPod-keeda ayaa ahaa mid xiiso leh kaliya maahan guusha ciyaaryahanka, laakiin sidoo kale sababta oo ah sida ay shirkaddu u suurtagashay in ay si weyn u dhaliso dhowr waji hal mar - oo ay ku jiraan meelaha ay ku cusub tahay.
Sawir qaade
Isha: Cult of Mac, isha sawirka gallery: Apple (iyada oo loo marayo Wayback Machine)
