Ondrej Holzman Apple waxay sii wadaa inay ugaarsato kalluunka waaweyn ee adduunka moodada. Kadib Angela Ahrendts hadda waxa uu sidoo kale la wareegay Chester Chipperfield, madaxweyne ku xigeenka hadda ee guriga fashion ee naqshadaynta dhijitaalka ah iyo isdhexgalka, ka Burberry. Apple si cad uma iibin doono Apple Watch sida badeecad kale.
Burberry, Chipperfield waxay mas'uul ka ahayd waayo-aragnimada isticmaalaha iyo naqshadeynta dhijitaalka ah ee dhammaan kanaalada waxayna sidoo kale si weyn ugu lug lahayd iibinta dhijitaalka ah. Madaxiisii hore, Angela Ahrendts, hadda waa madaxweyne ku xigeenka sare ee tafaariiqda iyo iibinta internetka ee Apple, Chipperfield waxay u noqon kartaa saaxiib muhiim ah.
Dhowr bilood gudahood, Apple Watch ee la filayo ayaa sii iibin doona, shirkadda Californian-ka ayaa u aragta saacaddeeda kaliya maaha mid tignoolajiyadeed, laakiin sidoo kale qalabka moodada. Taasi waa sababta ay u bilowday inay shaqaaleysiiso maamulayaal heersare ah oo ka socda adduunka moodada, iyo Chipperfield sidoo kale waxay ku habboon tahay qaabkaas.
Apple waxa ay qorshaynaysaa in ay qayb ka mid ah dib u habayn ku samayso dukaamada leben-iyo-madaarka ee Watch-keeda, Chipperfield waxa ay la wareegi kartaa wax-soo-iibsigooda khadka tooska ah, Apple waxa ay u badan tahay in ay doonayso in ay wax ka beddesho habkeeda, haddii ay doonayso in ay gaadho isticmaaleyaasha aan weli xiisaynayn. Tufaax leh saacado.
On profile LinkedIn, Chipperfield ayaa sheegay in uu ka shaqaynayey "mashruuc gaar ah" Apple tan iyo Jannaayo, laakiin waxaa la filayaa in ay noqon meel la mid ah afartii sano ee Burberry, ee digital iyo iibinta.
