Suuqa smartwatch ayaa sii kordhaya, oo ay u badan tahay Apple Watch

Apple ayaa dhowr jeer oo hore ku faantay guusha ay gaartay qeybteeda Wearables. Waxa ku jira, iyo kuwo kale, Apple Watch, kaas oo maamusha inuu qaniino qayb sii kordhaysa ee suuqa khuseeya. Muddadii laba iyo tobanka bilood ahayd ee dhammaanaysay bishii November ee la soo dhaafay, saamiga tirada saacadaha smartwatches ee la iibiyay ayaa kordhay 61%.

Suuqa loogu talagalay saacadaha smart iyo kuwa la midka ah ee elegtarooniga ah ee la xidhan karo waxaa u badan saddex magac - Apple, Samsung, iyo Fitbit. Saddexdani waxay leeyihiin wadar ahaan 88% suuqa, iyadoo hogaamiyaha aan shaki ku jirin uu yahay Apple oo leh Apple Watch. Marka loo eego xogta NPD, 16% dadka waaweyn ee Mareykanka ayaa leh saacada smart, laga soo bilaabo 2017% bishii Diseembar 12. Kooxda dadka da'doodu u dhaxayso 18-34, saamiga milkiilayaasha smartwatch waa 23%, mustaqbalka NPD waxay ku qiyaaseysaa in caannimada qalabkani ay kori doonto xitaa dadka isticmaala da'da weyn.

Hawlaha la xiriira caafimaadka iyo jirdhiska ayaa si gaar ah loogu jecel yahay saacadaha smart, laakiin marka loo eego NPD, xiisaha ayaa sidoo kale sii kordhaya shaqooyinka la xiriira automation iyo IoT. 15% milkiilayaasha saacadaha smart waxay sheegaan inay isticmaalaan qalabkooda, iyo waxyaabo kale, oo la xidhiidha xakamaynta walxaha guriga smart. Iyada oo ay weheliso is-beddelka sii kordhaya ee saacadaha smartwatches, NPD waxay sidoo kale saadaalisay kororka caannimadooda iyo ballaarinta saldhigga isticmaalaha.

Ku dhawaaqida natiijooyinkeeda maaliyadeed ee Q1 2019, Apple waxay sheegtay in dakhliga ka soo xarooda qaybtiisa la xidho uu kordhay 50% rubucii. Qeybta Wearables-ka waxaa ka mid ah, tusaale ahaan, AirPods marka lagu daro Apple, dakhliga ka soo galana wuxuu ku dhow yahay qiimaha shirkadda Fortune 200. Tim Cook wuxuu sheegay in qaybaha Wearables, Home iyo Agabka ay arkeen koror dhan 33%, iyo Apple Watch iyo AirPods ayaa qaybta ugu weyn ku leh guusha qaybta Wearables.

Isha: NPD