Xir xayeysiis

sidee tahay fiidkii ayay ku wargeliyeen, Apple ayaa ku dhawaaqday natiijada maaliyadeed ee rubuc-biloodlaha ah markii labaad sanadkan shalay. Sida si tartiib tartiib ah u noqotay caado, dhacdadani ma ahayn oo kaliya liis tirooyin ah, laakiin sidoo kale hal nin oo gaar ah oo uu sameeyay Tim Cook. Waxa uu ka hadlay, waxyaabo kale, oo ku saabsan muhiimada sii kordheysa ee Apple TV, macnaha iibsashada shirkadaha iyo sidoo kale qaybaha alaabta cusub (dabcan oo keliya marka la eego guud ahaan).

Maamulaha shirkadda Apple ayaa daah furay shirka isagoo amaanay iibka iPhone. In kasta oo jiilkii ugu dambeeyay ee taleefannada Apple laga yaabo in ay u muuqdeen kuwo hakad galay bilihii la soo dhaafay, Cook waxa uu soo sheegay rikoor 44 milyan ah oo iib ah. Waxa uu sidoo kale iftiimiyay xiisaha sii kordhaya ee wadamada horumaray iyo kuwa soo koraya, marka laga reebo suuqyada dhaqanka sida USA, Britain, Germany ama Japan, iyo sidoo kale Vietnam ama Shiinaha.

Dakhliga ka soo baxa dukaanka iTunes iyo adeegyada kale ayaa sidoo kale sii kordhaya, xitaa laba nambar, sida uu qabo Cook. Xitaa kombuyuutarrada Mac ayaa sii kordhaya caan ka ah, meesha kaliya ee maamulaha Apple uu dhexdhexaadka ka ahaa waa tablets. "Iibinta iPad-yada si buuxda ayaa loo buuxiyay anaga filashooyinka, laakiin waxaan aqoonsanahay inay hoos u dhacayaan saadaasha falanqeeyayaasha,” Cook ayaa qirtay. Waxa uu xaqiiqadan u aanaynayaa sababo la xidhiidha helitaanka noocyo kala duwan iyo dhibaatooyinka saadka - sannadkii hore, tusaale ahaan, iPad minis ayaa la sugayay ilaa March, taas oo ah sababta rubuci hore uu ahaa mid xooggan.

Tim Cook ayaa sidoo kale bixiyay doodo kale sababta uusan u dareemin in iPad-ka uu bilaabi doono inuu istaago. "98% isticmaalayaashu waxay ku qanacsan yihiin iPad-yada. Tani lagama sheegi karo ku dhawaad ​​wax kasta oo adduunka ka jira. Intaa waxaa dheer, si buuxda saddex-meelood laba meel dadka qorsheynaya inay iibsadaan kiniinka waxay door bidaan iPad-ka," Cook wuxuu diiday hoos u dhaca tablet-ka Apple. "Markaan eego tirooyinkan, waxaan dareemayaa wax weyn iyaga. Laakiin taasi macnaheedu maaha in qof walba uu ku faraxsanaan doono iyaga rubuc kasta - 90 maalmood kasta, "ayuu raaciyay.

[do action=”citation”]98% isticmaalayaashu way ku qanacsan yihiin iPad-yada. Tan lagama sheegi karo wax ku saabsan wax kasta oo adduunka ka jira.[/do]

Wax badan iskama beddelin iPad-ka toddobaadyadii dhawaa, laakiin hal dhacdo (ama codsi) ayaa dareen yeeshay. Microsoft ayaa ugu dambeyntii go'aansatay inay sii deyso xafiiskeeda caanka ah ee loo yaqaan 'app tablets' sidoo kale. "Waxaan u maleynayaa in Xafiiska iPad-ka uu na caawiyay, inkastoo aysan caddayn ilaa xadka," Cook ayaa ammaanay naftiisa, laakiin sidoo kale wuxuu ku majaajilooday ninka ay xafiiltamaan ee Redmond: "Waxaan rumaysanahay in haddii tani ay hore u dhici lahayd, xaaladda Microsoft ay lahaan lahayd. wax yar ka roonaa."

Alaab kale oo heshay meel bannaan - laga yaabee in yar oo la yaab leh - shirkii shalay waa Apple TV. Alaabtan, oo uu bilaabay Steve Jobs oo ah qalab ka baxsan nidaamka guud ee shirkadda, ayaa muddo ka dib noqday qalab aad caan u ah iPad-ka iyo alaabada kale ee Apple. Tim Cook hadda kama hadlo arrintaas, sida kii ka horreeyay, oo ah hiwaayad kaliya. "Sababta aan u joojiyay isticmaalka summadan waa wax iska cad markaan eegayo iibka Apple TV iyo waxa ku jira ee lagu soo dejiyo. Tiradaasi waxa ay ka badan tahay hal bilyan oo dollar,” ayuu yidhi Cook, isaga oo intaa ku daray in shirkadiisu ay sii wadi doonto horumarinta sanduuqa madow.

Si kastaba ha ahaatee, dhammaan sheegashadii hore ee kalsoonida leh, si kastaba ha ahaatee, waxay weli u muuqan kartaa in Apple ay sii kordheyso isku dayaysa in ay caymis iska bixiso sanadaha soo socda. Mid ka mid ah tilmaamayaasha noocan oo kale ah ayaa noqon kara tirada iibsashada shirkadaha; Apple waxay iibsatay wadar ahaan 24 shirkadood sannadkii iyo badhkii u dambeeyay. Sida laga soo xigtay Cook, si kastaba ha ahaatee, shirkadda Californian ma samaynayso sidaas (si ka duwan tartamayaasha qaarkood) si ay u waxyeelleeyaan tartanka ama u muujiyaan waxqabad gaar ah. Waxa uu sheegay in uu isku dayayo in uu si fiican uga faa’ideysto waxyaabaha la soo iibsaday oo uusan ka dhigin mid ka fiirsi la’aan ah.

"Waxaan raadineynaa shirkado leh dad wanaagsan, tignoolajiyada wanaagsan, iyo dhaqanka ku haboon," ayuu yiri Cook. "Ma hayno wax sharci ah oo mamnuucaya kharashka. Laakin isla markaa, kuma tartamayno inaan aragno cidda kharashka ugu badan ku bixisa. Waa muhiim in iibsigu sameeyo dareen istaraatiijiyadeed, oo noo ogolaada in aan soo saarno wax soo saar wanaagsan oo aan kordhino qiimaha saamiyadeena mustaqbalka fog, "Cook wuxuu sharxay siyaasadda iibka ee shirkadiisa.

[do action=”xigasho”] Waa muhiim in wax lahelidu ay sameeyaan macne istiraatijiyadeed.[/do]

Waa iibsiyadan ka caawiya Apple inay sahamiso qaybaha alaabta cusub, sida saacadaha ama telefishinada la filayo. Si kastaba ha ahaatee, marka laga reebo mala-awaal aan toos ahayn iyo mala-awaal, wax badan kamaanu maqal alaabtan ilaa hadda, Tim Cook ayaana sharaxay sababta. "Waxaan ka shaqeyneynaa waxyaabo waaweyn oo aan runtii ku faano. Laakiin sababtoo ah waxaan danaynaa faahfaahin kasta, waxay qaadanaysaa wax yar ka badan," ayuu kaga jawaabay su'aal ay dhagaystayaashu waydiiyeen.

"Tani waa sida ay had iyo jeer uga shaqaynaysay shirkaddayada, wax cusub maaha. Sidaad ogtahay, maanu samayn MP3-gii ugu horreeyay, taleefankii ugu horreeyay ama tablet-kii ugu horreeyay,” ayuu qirtay Cook. "Tablets run ahaantii waxaa la iibin jiray toban sano ka hor, laakiin waxaan ahayn kuwii la yimid tablet-kii ugu horreeyay ee guulaysta, talefanka casriga ah ee ugu horreeya ee guuleysta, iyo ciyaaryahankii ugu horreeyay ee MP3-ga casriga ah," ayuu yiri maamulaha Apple. "Wax sax ah oo la sameeyo ayaa nooga muhimsan inaan noqono marka hore," Cook wuxuu soo koobay siyaasadiisa shirkadiisa.

Sababtan awgeed, weli wax badan kamaanu baran mid ka mid ah alaabooyinka muddada dheer la sugayay. Si kastaba ha ahaatee, sida laga soo xigtay Tim Cook hadaladii shalay, waxaan sugi karnaa si dhakhso ah. "Waqtigan xaadirka ah waxaan dareemeynaa awood ku filan inaan ka shaqeyno waxyaabo cusub," ayuu daaha ka qaaday. Apple ayaa lagu soo waramayaa inay horeba uga shaqaynaysay dhawr badeeco oo cusub, laakiin wakhtiga la joogo diyaar uma ahayn inay u muujiso adduunka.

Isha: Macworld
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