Ondrej Holzman Apple aad ayuu u furan yahay sidii hore, maamulaha guud Tim Cook ayaa xaqiijiyay ka dib markii uu soo bandhigay alaabo cusub usbuucii hore. Dhinaca kale, isaga oo ka qayb-galay waraysi laba saacadood qaatay oo uu la yeeshay weriyaha caanka ah ee Maraykanka Charlie Rose, dhinaca kalena, iyadoo uu waraysigaas oo aad u furfurnaa uu ku xaqiijiyey in Apple ay sii furayso iyo dheeraad ah.
Waxa uu ka shaqeeyay saacadda Apple muddo saddex sano ah
PBS ayaa sii daysay qaybtii hore ee waraysigii ugu xiisaha badnaa ee uu madaxa Apple la yeeshay Tim Cook dabayaaqadii usbuucii hore, waxaana uu qorshaynayaa in la sii daayo qaybta labaad habeenka Isniinta. Si kastaba ha ahaatee, saacadii ugu horeysay, si kastaba ha ahaatee, dhowr qaybood oo xiiso leh ayaa la soo bandhigay. Sheekadu waxay ku wareegaysay mawduucyo kala duwan, laga bilaabo Steve Jobs ilaa Beats, IBM iyo tartanka, dabcan, iPhones cusub iyo Apple Watch.
Tim Cook ayaa xaqiijiyay in Apple Watch uu saddex sano ku jiray shaqada iyo mid ka mid ah sababaha ay Apple u go'aansatay inay soo bandhigto dhowr bilood ka hor inta aan la iibin inay sabab u tahay horumarinta. "Waxaan u samaynay si ay horumariyayaashu u helaan wakhti ay ku abuuraan apps iyaga," Cook ayaa shaaca ka qaaday, isaga oo intaa ku daray in Twitter iyo Facebook, tusaale ahaan, ay horayba ugu shaqeynayeen tooda, iyo marka qof kastaa uu gacmihiisa helo WatchKit cusub, qof kastaa wuxuu awoodi doonaa inuu sameeyo. u samee apps-ka Apple Watch.
Isla mar ahaantaana, Cook ayaa shaaca ka qaaday wax ku saabsan Apple Watch in ay dhab ahaantii ku ciyaari karto muusigga dhegaha Bluetooth-ka. Si kastaba ha ahaatee, Apple ayaan weli haysan wax taleefoonnada gacanta ee wireless-ka ah, markaa su'aasha ayaa weli ah inay la iman doonto xalkeeda lix bilood gudahood, ama inay horumarinayso alaabta Beats.
Isla mar ahaantaana, Apple Watch waxa uu ahaa badeecad la qiyaasay in ay soo bandhigtay Apple, laakiin ma jiro wax laga og yahay qaabkiisa. Apple waxa ay ku guulaysatey in ay horumarkeeda qalabkeeda la xidho si qarsoodi ah u ilaaliso, Tim Cook waxa uu u qirtay Charlie Rose in Apple ay ka shaqaynayso badeecooyin kale oo badan oo aan cidina garanayn. "Waxaa jira badeecooyin uu ku shaqeynayo oo aan cidina ogeyn. Haa, kuwaas oo aan xitaa weli la qiyaasi karin, "ayuu yiri Cook, laakiin sidii la filayay ayaa diiday in ay si gaar ah u noqoto.
Waxaan sii wadnaa inaan aad u xiisayno telefishanka
Si kastaba ha ahaatee, hubaal ma arki doono dhammaan alaabtan oo kale. "Waxaan tijaabineynaa oo aan horumarineynaa badeecooyin badan gudaha. Qaarkood waxay noqon doonaan wax soo saar wanaagsan oo Apple ah, qaar kalena dib ayaan u dhigi doonaa, "ayuu yidhi Cook, wuxuuna sidoo kale ka faallooday faylalka joogtada ah ee Apple, kaas oo si weyn loo ballaariyay, gaar ahaan iPhone-yada cusub iyo Apple Watch, kuwaas oo la sii deyn doono noocyo badan. "Haddii aad qaadato badeecad kasta oo Apple ay sameyso, waxay ku habboonaan lahaayeen miiskan," ayuu yiri madaxa Apple, isagoo xusay in tartameyaal badan ay diiradda saarayaan soo saarista alaabada ugu badan ee suurtogalka ah, halka Apple, iyada oo haysa wax badan oo badan, kaliya waxay samaysaa nooca. qalabka uu og yahay in uu sida ugu fiican u qaban karo.
Si gaar ah, Cook ma diidin in mid ka mid ah alaabta mustaqbalka ay noqon karto telefishan. "Telefishinku waa mid ka mid ah meelaha aan aadka u xiiseyneyno," Cook ayaa ku jawaabay, laakiin wuxuu ku daray neefta labaad in aysan ahayn goobta kaliya ee Apple ay eegayso, sidaas darteed waxay ku xirnaan doontaa midka ay ugu dambeyntii go'aansato. Laakiin Cook, warshadaha telefishinka ee hadda jira waxay ku xayirmeen meel 70-meeyadii oo ku dhawaad meelna ma tagin tan iyo markaas.
Charlie Rose waxa kale oo ay is waydiin kari wayday waxa ka dambeeya in Apple ay bedeshay maskaxdeeda ku saabsan cabbirka iPhone-ka oo ay sii daysay laba cusub oo leh xajmi weyn. Sida laga soo xigtay Cook, si kastaba ha ahaatee, sababtu ma ahayn Samsung, oo ah tartanka ugu weyn, kaas oo horey u lahaa taleefanno casri ah oo la mid ah oo la soo bandhigay dhowr sano. "Waxaan sameyn karnaa iPhone weyn dhowr sano ka hor. Laakiin may ahayn samaynta telefoon ka weyn. Waxay ahayd in la sameeyo taleefan ka wanaagsan dhinac kasta."
Waxaan rumaysnahay in Steve uu soo bixi doono
Malaha ugu daacadda ah, markii uusan ahayn inuu aad uga taxaddaro waxa uu yidhi, Cook wuxuu ka hadlay Steve Jobs. Waxa uu daaha ka qaaday wareysiga in uusan waligiis ku fikirin in Jobs uu si dhakhso ah u bixi doono. "Waxaan dareemay in Steve uu ka wanaagsan yahay. Had iyo jeer waxaan u malaynayay inay isu iman doonto ugu dambayntii,” ayuu yidhi ku-xigeenku shaqada, isagoo intaas ku daray inuu la yaabay markii uu Jobs soo wacay bishii Agoosto 2011 si uu ugu sheego inuu doonayo inuu noqdo maamulaha cusub. In kasta oo ay labadooduba ka hadleen mawduucan dhowr jeer, Cook ma uusan fileyn in ay si dhakhso ah u dhacdo. Waxaa intaa dheer, wuxuu ugu dambeyntii filayey in Steve Jobs uu ku sii jiri doono doorka guddoomiyaha muddo dheer oo uu sii wado inuu si dhow ula shaqeeyo Cook.
Wareysi dhamaystiran, Cook waxa kale oo uu ka hadlay iibsashada Beats, iskaashiga IBM, xatooyada xogta iCloud iyo nooca kooxda uu ka dhisayo Apple. Qeybta koowaad ee wareysiga oo dhameystiran waxaad ka daawan kartaa muuqaalka hoose.
Waa inuu jiraa labanlaab hadda. Taasi waa qeybtii labaad.
Waxaan u muuqdaa inaan waxyaalahan oo kale akhriyo dhawr jeer sannadkii. Cook ayaa "ku faraxsanaa badeecooyinka cusub ee kacaanka oo uusan waxba ka sheegi karin" laga yaabee tan iyo markii uu la wareegay. Waxa kaliya ee ku cusub 3-daas sano, marka laga reebo tablets-ka oo yaraanaya iyo taleefoonnada oo sii weynaanaya, waa saacad qiimaheedu sarreeyo iyo saxaarada haash.
Alaabooyin aan cidina wali mala-awaal ka bixin? Waxaan weli haysanaa waqti badan, sababtoo ah waxaa jiri doona qiyaaso ku saabsan sanad ama laba ka hor intaan la daabicin.