Ondrej Holzman Shirka guud ee saamilayda Apple ayaa dhacay Jimcihii, waxaana madaxa shirkadda Tim Cook uu la kulmay su'aalo badan. Isaga laftiisa ayaa shir guddoominayay shirkan, waxaana uu maalgashadayaasha kala hadlay taleefoonnada iPhones, iibsiga, Apple TV iyo arrimo kale...
Wax yar ka dib shirkii guud waxay keeneen xog iyo xog, waxaan hadda si qoto dheer u eegi doonaa dhacdada oo dhan.
Saamileyda Apple marka hore waa inay ansixiyaan dib-u-doorashada xubnaha guddiga, xaqiijiyaan shirkadda xisaabaadka ee xafiiska, iyo sidoo kale inay ansixiyaan dhowr hindise oo ay soo bandhigeen guddiga - kuwaas oo dhamaantood ku ansixiyay boqolkiiba 90 ama oggolaanshaha ka sareeya. Shaqaalaha ugu sarreeya shirkadda ayaa hadda heli doona saamiyo badan iyadoo gunnooyinkooda iyo gunnadooda ay xitaa ku xidhnaan doonaan waxqabadka shirkadda.
Dhawr soo jeedin ayaa Golaha Guud ka yimi dibadda sidoo kale, laakiin ma jirin wax soo jeedin ah - sida samaynta guddiga la-talinta gaarka ah ee xuquuqul insaanka - oo ansixiyay codka. Ka dib markii uu dhamaystiray dhammaan nidaamyada, Cook wuxuu u dhaqaaqay hadalkiisa ka dibna su'aalaha saamileyda shakhsi ahaaneed. Isla mar ahaantaana, Ty wuxuu xaqiijiyay in 60 maalmood gudahood, Apple ay ka faalloon doonto sida ay u sii wadi doonto lacag-bixinta saami-qaybsiga iyo wadaagista barnaamijyada dib-u-iibsashada.
Dib u milicso
Tim Cook ayaa markii ugu horreysay la wareegay xisaabaadka sannadkii hore si aad u dhammaystiran. Tusaale ahaan, waxa uu xusay MacBookga hawada, oo uu dib u xasuustay in ay dhaleecayntu ugu yeereen "Laptop-kii ugu fiicnaa ee abid la sameeyo." IPhone 5C iyo 5S, wuxuu sheegay in labada noocba ay ka iibiyeen kuwii iyaga ka horreeyay qaybahooda qiimihiisu yahay, isagoo muujinaya aqoonsiga Touch ID, kaas oo "si gaar ah loo qaabilay."
[do action=”xigasho”] Hadda way adagtahay in Apple TV lagu calaamadiyo hiwaayad kaliya.[/do]
Processor-rada cusub ee A7 oo leh 64-bit architecture, IOS 7 mobile system, oo ay ku jiraan iTunes Radio, iyo iPad Air ayaa sidoo kale soo galay ruxay. Xogta xiisaha leh ayaa u dhacday iMessage Apple ayaa horey u gaarsiisay in ka badan 16 bilyan oo ogeysiisyo riix ah aaladaha iOS, iyadoo 40 bilyan lagu daro maalin kasta. Maalin kasta, Apple waxay soo gudbisaa dhowr bilyan oo codsi iMessage iyo FaceTime.
Apple TV
Hadal xiiso leh ayaa madaxa shirkadda Californian ka sheegay Apple TV, kaas oo kasbaday hal bilyan oo doolar 2013 (oo ay ku jiraan iibka waxyaabaha ku jira) waana badeecada ugu kobaca badan hardware ee faylalka Apple. korodhay boqolkiiba 80 sanadba sanadka ka dambeeya. "Hadda way adagtahay in alaabtan lagu calaamadiyo inay tahay hiwaayad," Cook ayaa qirtay, taasoo sii kicinaysa mala-awaalka ah in Apple ay soo bandhigi karto nooc dib loo eegay bilaha soo socda.
Si kastaba ha ahaatee, Tim Cook dhaqan ahaan kama hadlin wax soo saarka cusub. In kasta oo uu kaftan u diyaariyey saamilayda markii ugu horreysay ee uu soo jeediyay in laga yaabo in uu ku dhawaaqo badeecado cusub inta lagu jiro shirka guud, kaliya in uu qaboojiyo sacab dheer kadib in ay ahayd kaftan.
Maamule shirkada aduunka ugu caansan ugu yaraan wuxuu ka hadlay wax soo saarka sapphire, kaas oo ay u badan tahay inuu ka soo muuqan doono mid ka mid ah alaabta tufaaxa ee soo socota. Laakiin mar labaad, ma ahayn wax la taaban karo. Warshada muraayadda sapphire waxaa loo sameeyay "mashruuc sir ah" oo Cook uusan ka hadli karin waqtigan. Qarsoodi ayaa weli ah qodob muhiim u ah Apple, maadaama tartanku uu soo jeedo oo si joogto ah u koobiyeynayo.
Shirkadda cagaaran
Kulanka guud, ayaa sidoo kale markii hore cod loo qaaday soo jeedinta Xarunta Qaranka ee Cilmi-baarista Siyaasadda Dadweynaha (NCPPR), taasoo lagu sheegay in Apple ay ku qasban tahay inay ku dhawaaqdo dhammaan maalgashiga arrimaha deegaanka. Soo jeedinta ayaa ku dhawaad si wada jir ah loo diiday, laakiin waxay soo baxday mar dambe intii lagu jiray su'aalaha lagu hagayo Tim Cook, mawduucuna wuxuu huriyay maamulaha guud.
[do action=”quote”] Haddii aad rabto inaan tan lacagta ku sameeyo, waa inaad iibisaa saamiyadaada.[/do]
Apple waxay aad u danaysaa deegaanka iyo ilaha tamarta la cusboonaysiin karo, "tallaabooyinkeeda cagaarka ah" waxay sidoo kale macno ka samaynaysaa dhinaca dhaqaalaha, laakiin Cook ayaa jawaab cad u ah wakiilka NCPPR. "Haddii aad rabto inaan waxyaalahan u sameeyo ROI oo keliya, markaa waa inaad iibisaa saamiyadaada," ayuu ku jawaabay Cook, kaasoo damacsan inuu Apple ka beddelo boqolkiiba 100 tamarta la cusboonaysiin karo, taas oo macnaheedu yahay, waxyaabo kale, dhisida warshadda qorraxda ugu weyn iyo in la haysto waxaa iska leh alaab-qeybiye aan tamar ahayn.
Si loo taageero qodobkiisa ah in Apple aysan ahayn lacag dhan, Cook wuxuu ku daray in, tusaale ahaan, samaynta aaladaha ay isticmaali karaan dadka naafada ah laga yaabo inaysan mar walba kordhin dakhliga, laakiin taasi hubaal kama joojinayso Apple inay sii wado horumarinta alaabadaas.
Maalgelinta
Marka laga soo tago ballanqaadka ah in uu shaaca ka qaado wararka ku saabsan barnaamijka dib u soo celinta saamiyada 60-ka maalmood ee soo socda, Cook ayaa shaaca ka qaaday saamilayda in Apple ay si weyn u kordhisay maalgashiga cilmi-baarista iyo horumarinta, ilaa 32 boqolkiiba sannadkii hore, inkastoo mar horeba si weyn loo maalgeliyay aagga .
Sida caadiga ah birta, Apple waxay sidoo kale bilowday iibsashada shirkado yaryar oo kala duwan. 16-kii bilood ee la soo dhaafay ama wax ka badan, sameeyaha iPhone wuxuu la wareegay 23 shirkadood oo garabkiisa ah (dhammaan iibsiyada lama soo bandhigin dadweynaha), iyadoo Apple aysan ceyrsaneynin wax weyn oo la qabtay. Marka uu sidaas sameeyo, Tim Cook waxa uu tusaale u soo qaatay, tusaale ahaan Maalgelinta weyn ee Facebook ee WhatsApp.
Waxay faa'iido u tahay Apple inay maalgashadaan wadamada BRIC. In 2010, Apple diiwaan faa'iido afar bilyan oo dollar Brazil, Russia, India iyo Shiinaha, sannadkii hore waxa ay "kasbatay" 30 bilyan oo dollar meelahan.
Jaamacadda cusub ee 2016
Mar wax laga weydiiyay dhismaha cusub ee weyn ee Apple ay dhistay sannadkii hore, Cook wuxuu sheegay inay noqon doonto meel u adeegi doonta "xarun cusub oo tobanaan sano ah." Dhismaha ayaa la sheegay inuu si degdeg ah u socdo, waxaana la filayaa in Apple ay u guurto xarunta cusub sanadka 2016-ka.
Dhammaadkii, wax-soo-saarka Apple ee ciidda Maraykanka ayaa sidoo kale wax laga qabtay, markii Tim Cook uu iftiimiyay Mac Pro oo lagu soo saaray Austin, Texas, iyo Arizona sapphire galaas, laakiin ma bixin macluumaad ku saabsan alaabta kale ee suurtogalka ah ee ka soo guuraya Shiinaha una guuraya ciidda gudaha.
Hadda way adagtahay in alaabtan lagu calaamadiyo inay tahay hiwaayad kaliya. Fikirka la xidhiidha koritaanka iyo dakhligiisa, ma aha sababtoo ah wax ayaa laga yaabaa inay soo baxaan.
Haa, laakiin si sax ah sababtoo ah koritaanka joogtada ah, Apple waxay sidoo kale wax ka bedeli kartaa dhammaan alaabta, taas oo lagu qiyaaso.
Waxaan jeclaan lahaa Apple TV Dhab ahaantii, waxay ku jirtay madaxayga muddo dheer, laakiin ma jecli inaan iibsado anoo og inay ku cusub tahay rubuc sano gudahood.