Michal Marek Madaxa shirkadda Nike Mark Parker ayaa u fadhiistay dood uu la yeeshay Stephanie Ruhle oo ka tirsan majaladda Bloomberg wuxuuna si cad uga hadlay istiraatijiyadda wax soo saarka ee Nike iyo waxyaabo kale. Inta lagu guda jiro wareysiga 13-daqiiqo ah, Parker wuxuu sheegay inuu rajo ka qabo shirkadiisa, Apple iyo kuwa la xirto. Waxa kale oo uu tilmaamay in labada shirkadood ay sii wadi doonaan iskaashiga ku saabsan horumarinta qalabka qaybtan.
Waagii hore, Nike waxay soo afjartay horumarinta jijinteeda jir dhiska ee FuelBand, sidoo kale sababta oo ah aasaaska kooxda ka wada shaqeeyay gacanyarahan waxay u guureen Cupertino si ay uga qaybqaataan horumarinta Apple Watch. Si kastaba ha noqotee, sida laga soo xigtay Parker, Nike, iyada oo la kaashanaysa Apple, waxay haysataa fursado badan oo ay ku dabaqi karto qaybta oo ay ku guuleysato wax ka weyn shirkaduhu haddii mid kastaa uu si gaar ah u shaqeeyo.
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Parker ayaa markaa la wadaagay in runtii uu jiro qorshe lagu abuurayo alaab sidan oo kale ah "la xiran karo" kaas oo ballaarin doona saldhigga isticmaalaha ee Nike+ app laga bilaabo 25 milyan ilaa boqollaal milyan. Si kastaba ha ahaatee, si buuxda uma cadda sida saxda ah ee ay u doonayaan inay ku gaaraan guushan oo kale Nike.
Runtii, Parker ma xaqiijin wax wada shaqayn toos ah oo ka dhaxaysa Apple iyo Nike ee qalabka. Intaa waxaa dheer, iibka aaladaha per se uma badna inuu fure u noqdo shirkadda. Nike waxa ay doonaysaa in ay gaadho, waxa ka sarreeya, balaadhinta codsigeeda jir dhiska Nike+, taasina waa dhab ahaan waxa xidhiidhka dhow ee Apple iyo nooc aan wali la cayimin ee iskaashiga qalab cusub ku caawin lahaa.
Nike iyo Apple waxay ka wada shaqaynayeen qaybta jirdhiska in muddo ah, iyo app-ka Nike+ wuxuu had iyo jeer ahaa qayb ka mid ah iPod nano iyo taabashada. Intaa waxaa dheer, Apple waxay sidoo kale ku xayeysiineysaa codsigan iPhones, iyo Nike + sidoo kale waxay yeelan doontaa booskeeda Apple Watch ee soo socda.
Markii Parker lagu waydiiyay waraysiga waxa uu u malaynayo in labbisyadu ay u ekaan karaan mustaqbalka, Parker waxa uu ku jawaabay in ay noqdaan kuwo aan la dareemin, isku dhafan, qurux badan oo leh hawlqabad badan.
Waa wax laga xishoodo in xitaa 25 milyan oo isticmaaleyaal ah, ay dhibaato tahay in la galo nooca shabakadda ee boggooda :(. Haddii kale, kuma talinayo codsigan qofna inuu ordo, laakiin waa run inaanan isku dayin mid kale .
Waxaan isticmaalaa app-ka nike, sidoo kale waxaan haystaa saacad nike ah oo aad u fiican. Portal-ka nike dhib maaha, had iyo jeer waa la heli karaa.
2Roman: waa hagaag, runtii maya...mararka qaarkood waxay soo gasho waqti dheer :o/ Si kastaba ha noqotee, waxaan isku dayay Runtastic, Runmeter, iwm., sidaas darteed waxaan la sii joogay Nike Running, laakiin way cusbooneysiin karaan ... Nooca 8, wuu burburaa markaad dooranayso muusikada, arag faallooyinka App Store. "Sidoo kale" Roman :o)
Dhab ahaantii, waa inaan sheego in kasta oo aan jecelahay tignoolajiyada cusub, haddana ma arko isticmaalka macno leh saacadaha. Laakin gacanka gacan-ku-dhiiglaha ah oo la socon doona hawlaha jidhka iyo, iyadoo la kaashanaysa talefanka gacanta, ayaa muujin kara waxa aan u baahanahay, markaa taasi way ka duwan tahay. Waxay iga dhigeysaa mid aad u murugo badan in shirkadaha soo saara jijimooyinka ay hadda yihiin, ra'yigeyga, si fudud u sugaya inay arkaan halka qaybta oo dhan ay u guuri doonto ka dib markii la bilaabay Apple Watch.