Xir xayeysiis

Qareenada u doodaya kiiska haddii Apple ay waxyeello u geysatay isticmaalayaasha isbeddellada ay ku samaysay iTunes iyo iPod-yada, dacwoodayaashu waxay qaateen fursad labaad waxayna soo bandhigeen dacwoode cusub, si ay maxkamadu u sii socoto. Taa beddelkeeda, qareennada Apple waxay la dagaallamayaan daabacaadda qoraalka dhammaystiran ee Steve Jobs.

Apple toddobaad ka hor Wuu degdegay Gadaal garsoore Yvonne Rogers, isagoo ogaanaya in mid ka mid ah dacwoodayaasha lagu magacaabay dukumeentiyadu aysan iibsan iPod-kooda muddada hore loo cayimay, sidaas darteed dhammaan kiiska si wax ku ool ah ayaa ka maqan dacwoode xaq ah. Xaakimkii wuu dhibsaday xaqiiqadan, laakiin sii dacwoodayaasha, oo matalaya ku dhawaad ​​sideed milyan oo isticmaale kuwaas oo ay dareemeen in ay waajib ku tahay in ay sii wadaan, fursad ay ku xaliyaan arrinta.

Dhammaadkii, Barbara Benett oo shan iyo lixdan jir ah ayaa noqotay dacwoodaha ugu weyn, kaasoo ay tahay inuu matalo dhammaan isticmaalayaasha kale ee ficilka fasalka. Waxay soo iibsatay iPod nano-keeda, kaas oo - sida ay u sharaxday xeerbeegtida - waxay baran jirtay barafka, dhamaadkii 2006, kaas oo ku waafaqay muddada la cayimay ee kiisku khuseeyo.

"Waxaan ku soconnaa wadadii saxda ahayd," Rogers ayaa neefsaday ka dib markii qareennada labada dhinac ay wareysteen Bennett. Talaadadii, markii la soo bandhigay dacwoodaha cusub, garsooruhu wuxuu bixiyay fasax laba maalmood ah si loogu ogolaado qareenada Apple inay dib u eegaan matalaadda cusub ee dacwoodaha, laakiin shirkadda California ayaa diiday.

Si kastaba ha ahaatee, jaahwareerka weyn ee ku saabsan dacwoodayaasha la magacaabay ayaa doorbidaya Apple mustaqbalka. "Hadda waxaad haysataa wax aad rafcaan ka qaadato," Rogers ayaa u sheegay William Isaacson, lataliyaha guud ee Apple. Haddii Apple ay haysato wax ay rafcaan ka qaadato ayaa la soo bandhigi doonaa toddobaadka soo socda, marka xeerbeegtida ay ku dhowdahay inay soo saaraan xukunkooda.

Apple ma rabto inay daabacdo shaqo ka tagisteeda

Si kastaba ha ahaatee, hal arin oo kale, oo si dadban ula xidhiidha xukunka xeerbeegtida, ayaa hadda lagu xalinayaa maxkamada California ee Oakland. Saddex urur oo warbaahin ah oo ku socda Judge Rogers dib, in la daabaco labada saacadood hadalka Steve Jobs, kaas oo ka marag kacay kiiska dhawr bilood ka hor dhimashadiisa 2011. Qiyaastii qayb nus saac ah oo ka mid ah duubista muuqaalka ayaa la isticmaalay maxkamadda.

"Ma waydiisaneyno wax kale oo aan ka ahayn sii deynta waxa xeerbeegtida ay maqleen," qareen Tom Burke, oo matalaya AP, Bloomberg iyo CNN, ayaa sharaxay codsiga. "Steve Jobs maaha markhaatigaaga caadiga ah, taasina waxay ka dhigaysaa kiis gaar ah."

Si kastaba ha ahaatee, qareenka Apple Jonathan Sherman ayaa ka soo horjeestay codsigan oo kale, isagoo ku eedeeyay hay'adaha warbaahinta inay faa'iido doon ah. "Qiimaha uu mar kale ku arko turtleneck madow - markan aad u xanuunsan - waa mid aad u yar," Sherman ayaa ku dooday maxkamadda horteeda, taas oo ka soo horjeeda markhaatiga Jobs wax yar ka hor dhimashadiisii ​​dayrta 2011 oo leh muuqaalkiisa "nool" markii uu soo bandhigayay alaab cusub. ama marka la horkeeno kambaska cusub golaha deegaanka ee golaha deegaanka Cupertino.

"Waxay rabaan nin dhintay waxayna rabaan inay tusaan aduunka intiisa kale sababtoo ah waa rikoor maxkamadeed," Sherman ayaa tiri. Hadda, Apple waxay haysataa garsoore Rogers dhinaceeda, kaasoo ka walaacsan inuu sii daayo fiidiyowga. Sida ay sheegtay, tani waxay jabinaysaa xeerarka aasaasiga ah ee maxkamadda, kuwaas oo mamnuucaya in la qaado wax duubis ah oo muuqaal ah dhammaan dacwadaha. Isla mar ahaantaana, garsooraha ayaa sheegay in haddii shirkadda warbaahintu ay soo bandhigto doodo adag sababta qoraalka Shaqooyinka ay tahay in la daabaco dhammaadka usbuuca, ay tixgelin doonto xaaladda.

Waxaad ka heli kartaa daboolka buuxa ee kiiska iPod halkan.

Isha: WSJ, qarka u saaran
Photo: Luis Perez
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