Aadan Koos Xogta ah in Midowga Yurub uu isku dayayo inuu xakameeyo shirkadaha waaweyn iyo aaladaha ay ku shaqeeyaan ma ahan mid cusub. Laakin marka la eego wakhtiga kama dambaysta ah ee Xeerka Suuqyada Dijital ah si uu u dhaqan galo soo dhawaada, waxaanu halkan ku haynaa warar badan oo dheeraad ah. Haddii aad u malaysay in Midowga Yurub uu diiradda saaray Apple kaliya, taasi maahan. Ciyaartoy kale oo badan oo waaweyn ayaa sidoo kale la kulmi doona dhibaatooyin.
Sannadkii hore, Komishanka Yurub ayaa hore u saxeexay sharci loo yaqaan DMA (Xeerka Suuqyada Dijital ah ama Xeerka DMA ee suuqyada dhijitaalka ah), sida uu dhigayo aaladaha shirkadaha teknolojiyadda waaweyn ee loo gudbiyo albaab-ilaaliyeyaal aan rabin inay u oggolaadaan kuwa kale inay soo galaan iyaga. . Si kastaba ha ahaatee, tani waa inay isbedelaan marka uu dhaqan galo sharciga. Hadda Midowga Yurub wuxuu si rasmi ah ugu dhawaaqay liiska goobaha iyo "mas'uuliyiinta" ee ay tahay inay furaan albaabadooda. Inta badan waa lix shirkadood, kuwaas oo DMA ay siin doonto laalaab fara badan oo wejiga ah. Sida cad, maaha Apple oo kaliya inay tahay inay bixiso lacagta ugu badan, laakiin waxa ka sarreeya Google oo dhan, i.e. shirkadda Alphabet.
Waxay noqon kartaa ku xiiseeya
Intaa waxaa dheer, EC waxay xaqiijisay in goobahan ay haystaan kala badh sano oo keliya si ay ugu hoggaansamaan DMA. Markaa, waxyaabo ay ka mid yihiin, waa inay awood u yeeshaan wada shaqaynta tartankooda oo aanay ka door bidi karin ama ka door bidi karaan adeegyadooda ama goobahooda kale.
Sawir qaade
Liiska shirkadaha loo qoondeeyay inay yihiin "albaab ilaaliyayaal" iyo goobahooda/adeegyadooda:
- alifbeetada: Android, Chrome, Google Ads, Google Maps, Google Play, Google Search, Google Shopping, YouTube
- Amazon: Amazon Ads, Amazon Marketplace
- Apple: App Store, iOS, Safari
- Hadal: TikTok
- Meta: Facebook, Instagram, Xayeysiisyada Meta, Suuqa, WhatsApp
- Microsoft: LinkedIn, Windows
Dabcan, liiskani ma noqon karo mid dhammaystiran, xitaa xagga adeegyada. Apple, iMessage ayaa hadda lagala hadlayaa in sidoo kale lagu dari doono iyo in kale, iyo Microsoft, tusaale ahaan, Bing, Edge ama Microsoft Advertising.
Haddii shirkaduhu ay isku dhuftaan, ama si fudud u "furan" qalabkooda si sax ah, waxaa lagu ganaaxi karaa ilaa 10% wadarta guud ee ganacsigooda caalamiga ah, iyo ilaa 20% dembiilayaasha soo noqnoqda. Komishanku wuxuu xitaa ku daray inay ku qasbi karaan shirkadda inay "is iibiso" ama ugu yaraan ay iibiso qayb lafteeda ah haddii aysan bixin karin ganaaxa. Isla markaana, waxa ay mamnuuci kartaa iibsi kasta oo kale oo ka dhaca aagga uu sharciga ku xad-gudbay. Markaa baqdintu aad bay u weyn tahay.
