Amaya Toman Weligaa ma ciyaartay ciyaarta "2048"? Haddii kale, waa inaad ugu yaraan maqashay iyada. Way fududahay jaleecada hore, laakiin aad u qabatimo, waxayna heshay tiro aan la rumaysan karin oo taageere ah oo adduunka ah kuwaas oo ku qaata daqiiqad kasta oo bilaash ah inay simbiriirixanayaan labajibaaranayaal leh nambaro. Ciyaaraha kale ee u muuqda kuwa fudud sida "ZigZag", "Twist" ama "Hero Stick" maaha kuwo caan ah oo la qabatimo.
Qoysku waa aasaaska
Dhammaan kuwan farshaxan-yaqaannada - iyo ilaa lixdan kale - waa shaqada shan qof oo ka socda istuudiyaha Faransiiska ee Ketchapp Games. Xataa uma baahna xafiis ay wax soo saarkooda ku horumariyaan. Saddexdii bilood ee ugu dambeeyay 2015, Ciyaaraha Ketchapp waxay ahaayeen, marka loo eego xogta laga helay Sensor Tower qaybiyaha shanaad ee codsiyada iPhone ee Maraykanka marka la eego soo dejinta. Sirta guushani waxay inta badan ku jirtaa isku dhafka ganacsiga caqliga leh, qiyaasaha wanaagsan iyo xeeladaha si fiican looga fikiray.
Ketchapp waxaa aasaasay walaalo Michel iyo Antoine Morcos 2014. Wax badan kuma soo muuqdaan fagaarayaasha, laakiin Antoine ayaa wareysi online ah siiyay Waqooyiga TechInsider.
Xaaladda Ketchapp, waxaa jira heshiis aad u weyn oo ah in ay shaki la'aan tahay qaab ganacsi oo waxtar leh. Ciyaaraha ay shirkaddan yar ee Faransiiska ah ku sii daysay adduunka run ahaantii ma aha mid ay abuurtay. Toddobaad kasta, Ketchapp waxa uu ka helaa boqol dalab oo ka yimaad horumariyayaal kala duwan, oo doorta ciyaaraha awood u leh inay noqdaan megahit.
Hawl-wadeennada Ketchapp waxay mararka qaarkood maraan App Store iyaga oo raadinaya ciyaaraha ay rabaan inay ku hoos keenaan shatiga. Qiyaastii soddon istuudiyo oo adduunka ah ayaa u shaqeeya "qoyska Ketchapp". Xaalado badan, tani waa sharad ku saabsan hubanti la'aanta oo had iyo jeer ma shaqeyso, laakiin Ketchapp wuxuu leeyahay guulo ka badan guuldarada. "Waxay la mid tahay ganacsi kasta," ayuu yidhi Antoine Morcos.
hits aan muran lahayn waxaa ka mid ah, tusaale ahaan, ciyaarta hore loo sheegay "2048", kaas oo helay 70 million downloads. "ZigZag" waxaa soo dejiyay 58 milyan isticmaale, "Stick Hero" 47 milyan. Wadar ahaan, ciyaaraha ay soo saartay Ketchapp waxa la soo dejiyay in ka badan nus bilyan.
Qayb ka mid ah guushu waxay ku jirtaa nooca ciyaaraha uu Ketchapp soo geliyo aduunka. "Uma samayno ciyaaraha ciyaartoyda caadiga ah," ayuu yidhi Morcos. "Waa isla istaraatijiyad la mid ah Atari loo isticmaalo ciyaarahooda arcade."
Waxaan haynaa fayraska hubaal
Sida laga soo xigtay Morcos, istaraatijiyad dhiirrigelinta ciyaarta waa mid fudud. Aasaasaha shirkadda ayaa sheegay in qayb ka mid ah kobaca caanka ah ee Apps-ka Ketchapp uu yahay organic, Ketchapp-na wax lacag ah kuma bixiyo xayeysiisyada ciyaaraha. Taa beddelkeeda, waxay ku tiirsan yihiin xayeysiisyada gudaha ciyaarahooda iyagoo qaab pop-up ah. "Waxaan doorbideynaa inaan ku tiirsanaano kororka dabiiciga ah ee soo dejinta," ayuu yiri Morcos. "Haddii ciyaartu xun tahay, ma fidi doonto."
Marka aad bilowdo mid ka mid ah ciyaaraha Ketchapp, mid ka mid ah waxyaabaha ugu horreeya ee aad ogaan doonto waa xayaysiimaha ciyaar kale ee wax soo saarkooda. Kharash yar, isticmaalayaashu way ka saari karaan xayeysiisyadan, laakiin dakhliga ka soo gala xayaysiisyadan ayaa u badan Ketchapp. Xayeysiisyada ciyaarahan waa - sida kiiska apps-ka bilaashka ah - runtii waa la barakeeyey, labadaba qaabka pop-ups iyo qaabka boorarka yaryar ee sare ama hoose ee shaashadda.
Sawir qaade
Ketchapp wuxuu sidoo kale horumariyaa waxqabadyo la taaban karo oo ku saabsan shabakadaha bulshada, kuwaas oo ah qalab dhab ahaantii awood u leh arrintan. Iyagoo Bogga Facebook-ga Waxa uu ku raaxaysanayaa in ka badan 2,2 milyan oo taageerayaal ah oo soo bandhigaya ma aha oo kaliya fiidiyowyada dadka ciyaaraya ciyaaraha aan soo sheegnay, laakiin sidoo kale GIFs madadaalo leh iyo jawaabaha ka qaybqaatayaasha. Shirkaddu waxay sidoo kale siisaa retweets kuwa u soo dira sawir-qaadis heer sare ah mid ka mid ah ciyaaraheeda.
Laakiin qof kastaa ma rumaysna xanta ku saabsan faafinta fayraska ee caanka ah ee ciyaaraha Ketchapp. Jonathan Kay, aasaasaha iyo madaxa hawlgelinta ee Apptopia, aad ayuu uga shakisan yahay aragtidan. "Haddii dallacaadda dabiiciga ah ee isticmaalayaasha hadda jira ay shaqeyso, maxay tahay sababta ay kooxaha waaweyn sida Disney ama EA u gelinayaan malaayiin doolar si ay u helaan macaamiil cusub?" "Uma maleynayo inay sidaas u fududaan doonto." "Laakiin ma samayno ciyaaraha sida Disney ama EA - waxaan u samaynaa ciyaaro qof walba, oo leh rafcaan sare," ayuu ku jawaabay Morcos.
Si kastaba ha ahaatee, Ketchapp wuu diiday inuu bixiyo macluumaad kasta oo ku saabsan dakhligiisa, isagoo ku tiirsan sheegashada ah in tartamayaashu ay isku dayayaan inay nuqul ka sameeyaan ganacsigooda. Laakiin sida uu sheegay Kay, dakhliga shirkadda soo gala bishii wuxuu ka badnaan karaa $6,5 milyan. "Waxaa jira xayaysiisyada ciyaarahaas," Kay ayaa xasuusiyay. "Waxay sameeyaan malaayiin." Antoine Mocros waxa uu qiyaasta Kay ku tilmaamay mid “khalad ah”.
Dagaaladii Clone?
Ketchapp ayaa wajahaya eedeymo ah inuu koobiyaynayo ciyaaraha waqti ka waqti. "Ketchapp waxa kale oo uu sumcad u leeyahay in uu si aan kala sooc lahayn uga soo amaahdo qaybaha kale ee caanka ah," tafatiraha VentureBeat Jeff Grub ayaa qoray bishii Maarso ee la soo dhaafay, isaga oo xusay in ay aad isugu egyihiin "2048" iyo ciyaar kale oo caan ah oo la yiraahdo "saddex." Sida laga soo xigtay Grub, Ketchapp wuxuu sidoo kale faa'iido weyn ka helay "Run Bird Run", kaas oo si weyn ugu ekaa "Shimbiraha Flappy". Dhanka kale, Engadget's Timothy J. Seppala ayaa tilmaamay isku mid ahaanshaha u dhexeeya ciyaarta indie "Dooxada Monument" iyo Ketchapp's "Skyward".
"Halka Monument Valley uu yahay mid nasasho leh, oo ku dhawaad zen u eg, oo ku salaysan wax badan oo ku saabsan xujooyinka macquulka ah, Skyward waa isku day lagu sameeyo Flappy Bird clone ee midabada pastel iyo bilicsanaanta MC Escher," ayuu qoray Seppala. Antoine Mocros ayaa ka jawaabaya isagoo sheegay in "Skyward" uu yahay nooc gabi ahaanba ka duwan ciyaarta "Monument Valley" iyo in aysan xitaa ahayn nooc isku mid ah. Mar wax laga waydiiyay waxyaabaha ay isku midka yihiin ee naqshadeynta iyo sidoo kale in "2048" ay tahay mid koobi ah iyo in kale, wuxuu sheegay in "dhammaan ciyaaraha tartanka ay isku mid yihiin" oo qofna kama cabanayo xaqiiqdaas. "Skyward waa ciyaar cusub oo aan qofna horay loo arag," ayuu yiri Mocros oo wareysi siiyay Tech Insider.
Iyadoo aan loo eegin dhammaan khilaafaadka, waxay u egtahay in Ketchapp uu ogyahay waxa uu sameynayo. Asal ahaan, ciyaar kasta oo ugu dambeysay ee wax soo saarkooda waxay ku dhufteen dusha sare ee jaantusyada App Store waxayna ka mid yihiin ciyaaraha iPhone ee ugu badan ee la soo dejiyo.
