Filip Novotny Saddexdii bilood ee la soo dhaafay, Apple waxay keentay in ka badan 20 milyan oo doolar dagaalka lagula jiro AIDS-ka. Lacagtan ayaa loo ururiyay ujeeddooyin samafal ah iyada oo ay ugu wacan tahay deeqda qayb ka mid ah iibka dukaamada jireed iyo kuwa online-ka ah waxayna ka kooban tahay shan meelood meel ahaan tirada guud ee ay Apple ilaa hadda ugu deeqday la dagaallanka cudurka dilaaga ah.
Maalinta AIDS-ka Adduunka ee sanadkan ayaa taariikh ahaan gaar u ahayd Apple. Halka ololaha Badeecada (RED) ee ay soo bandhigtay shirkadda Californian ay ka dhigan tahay oo kaliya iibinta dhowr badeecooyin cas-cas lagu qurxiyey oo kaliya, sanadkan dhammaan alaabooyinka kale ee ay iibiso Apple waxay garab taagnaayeen qalabka cas iyo iPod-yada. Apple 1-da Diseembar heegan u ah qayb ka mid ah dhammaan iibka bulukeeti-iyo-hoobiyaha iyo dukaamada online-ka ah waxay aadaa samafal.
Soo bandhigida qayb gaar ah oo App Store ah waxay ahayd mid gaar ah, taas oo tiro badan oo codsiyo aad u caan ah lagu soo bandhigay si ku meel gaadh ah oo lagu duudduubay badeecada (RED). Waxaa ka mid ah waxaan sidoo kale ka heli kartaa codsiyada classic sida Shimbiraha cadhooday, Saddexda!, Warqad 53 Nebo Clear. Iibinta softiweerka ee App Store ayaa lacag u keenay ololaha kaliya maahan Diisambar 1, laakiin sidoo kale maalmaha soo socda.
Sida laga soo xigtay Apple, hindisaha sanadkan wuxuu keenay lacag aan horay loo arag ololaha. "Aad ayaan ugu faraxsanahay inaan ku dhawaaqo in tabarucaadkeena rubucii uu noqon doono in ka badan $20 milyan, waana tii ugu sarraysay abid taariikhda shirkadda," Tim Cook ayaa warqad u qoray shaqaalihiisa. Wax ku darsigan, sida uu sheegay, wadarta guud ee ka dib dhamaadka rubucan ayaa kor u kici doonta in ka badan 100 milyan oo doolar. "Lacagta aan soo uruurinay waxay badbaadisaa nolosha waxayna rajo u keentaa dadka u baahan. Waa wax aan dhammaanteen ku faani karno inaan taageerno," Cook ayaa ku daray, isagoo ka dhawaajiyay inaan ka filan karno Apple inay sii waddo taageerada badeecada (RED).
