Xir xayeysiis

Badeecada ugu qaalisan ee ay Apple soo bandhigtay usbuucii hore ma ahayn mid ka mid ah kuwa ugu hadal heynta badan. Dareenkaaga Watch ayaa sidoo kale gooyay, halkaas oo Apple ay soo bandhigtay ururin cusub oo qurux badan iyadoo lala kaashanayo astaanta qaaliga ah ee Hermès.

Wadashaqeynta aan waligood horay loo arag ee guriga moodada Faransiiska ayaa caddaynaya in Apple aysan ka fikirin oo kaliya saacaddeeda sida qalab tignoolaji ah, laakiin sidoo kale sida gabal dahab ah, qalab fashion ah. Si kastaba ha ahaatee, madaxa naqshadeeyaha Apple Jony Ive uma maleynayo in shirkadiisu ay bilaabi doonto inay diiradda saarto alaabta raaxada.

"Uma maleyneyno sidaas," sheegay Ive ka dib hadalka muhiimka ah ee wareysiga loogu talagalay The Wall Street Journal. "Ma jecli ereyada gaarka ah," ayuu yidhi naqshadeeyaha la ammaanay, in kastoo Apple Watch Hermes Dhab ahaantii ma ahaan doonaan qof kasta marka ay ku bilaabaan $1 (in ka badan 100 krones).

Hermès waa mid ka mid ah noocyada ugu caansan ee leh alaabo qaali ah, xitaa Apple waxay sideeda u aqoonsatay dhaqankeeda soo jireenka ah. Marka la garaaco saacadda oo leh xargaha Hermès gaar ah, waxaan ka helnaa saddex farood oo shirkadda Faransiiska caan ku tahay, iyo xitaa magaca Hermès iyo astaanta.

"Waxaan joogay Apple 23 sano, tani waa mid cajiib ah oo gaar ah. Weligay ma arag wax la mid ah, "ayuu qirtay Jony Ive, in astaanta Apple ay had iyo jeer ka ciyaari jirtay door hoggaamineed. Laakin wada shaqaynta Hermès lafteedu waa wax aan caadi ahayn. Xaqiiqdii, Ive wuxuu soo dhawaaday guriga moodada ka hor inta Apple xitaa soo bandhigin saacadda.

"Waa wax aan caadi ahayn in Apple ay ka hadasho badeecad aan la shaacin," ayuu qirtay Jony Ive. Wuxuu ugu dambeyntii ogolaaday inuu la shaqeeyo Hermès bishii Oktoobar ee la soo dhaafay qadada Paris, halkaas oo shirkadu ay ku taal.

Macaamiisha doonaya raaxada waxay awoodi doonaan inay kala doortaan saddex nooc oo xargaha maqaarka ah - Dalxiiska Double ($1), Dalxiiska Kelida ($250) iyo Cuff ($1). Uruurinta gaarka ah ayaa la iibin doonaa Oktoobar 100 waxaana laga heli doonaa dukaamada Apple iyo Hermès ee Maraykanka, Shiinaha, Faransiiska iyo Switzerland.

Isha: WSJ
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