Michal Marek Sameeyaha casriga ah ee Jawbone wuxuu dacweynayaa Fitbit oo ay xafiiltamaan. Maaraynta lafaha daanka ma jecla isticmaalka shatiyada la xidhiidha tignoolajiyada "la xidhi karo". Fitbit, oo ah soosaaraha ugu weyn adduunka ee raad-raaca jimicsiga, tani waa war xun sida iska cad. Laakin haddii Jawbone uu ku guuleysto dacwada, Fitbit ma noqon doonto ka kaliya ee dhibaato weyn qaba. Xukunku wuxuu saameyn culus ku yeelan karaa dhammaan soosaarayaasha loogu yeero "wearables", oo ay ku jirto Apple hadda.
Dacwada ka dhanka ah Fitbit ayaa la gudbiyay usbuucii hore waxayna ku saabsan tahay si xun u isticmaalka tignoolajiyada lahaanshaha ee loo adeegsaday aruurinta iyo tarjumaada xogta la xiriirta caafimaadka iyo dhaqdhaqaaqa isboortiga ee isticmaalaha. Si kastaba ha ahaatee, Fitbit xaqiiqdii maaha ka kaliya ee isticmaalaya shatiyada Jawbone ee lagu xusay dacwada. Tusaale ahaan, shatiyada waxaa ka mid ah isticmaalka "hal ama in ka badan oo dareemayaal oo ku yaal aaladda kombuyuutarada la xiran karo" iyo dejinta "Himilooyin gaar ah" kuwaas oo "ku saleysan hal ama wax ka badan waxqabadyada caafimaadka la xiriira," sida yoolalka maalinlaha ah.
Wax sidan oo kale ah ayaa hubaal u ah inay yaqaaniin dhammaan milkiilayaasha Apple Watch, daawashada nidaamka hawlgalka Android Wear ama saacadaha ciyaaraha caqliga leh ee shirkadda Maraykanka ee Garmin. Dhammaantood, heerar kala duwan, waxay dejin karaan yoolal jimicsiyo kala duwan, tirada kalooriyada gubtay, wakhtiga hurdada, tirada tillaabooyinka, iyo wixii la mid ah. Aaladaha casriga ah ayaa markaa cabbira waxqabadyadan, taasna mahadda iska leh isticmaaluhu wuxuu arki karaa horumarkiisa ku wajahan qiyamka bartilmaameedka ah. "Haddii aan lahaan lahaa shatiyadan, waa la i dacweynayaa," ayuu yiri Chris Marlett, maamulaha kooxda maalgashiga hantida garaadka ee MDB Capital Group.
Labada shati ee Jawbone ee kale waxay sidoo kale u muuqdaan kuwo caan ah. Mid ka mid ah iyaga ka mid ah ayaa khuseeya isticmaalka xogta dareemayaasha jidhka ku xidhan si loo ogaado xaaladda jireed ee isticmaalaha macnaha guud, tusaale ahaan, goobta. Midda labaad waxa ay ka hadlaysaa cabbiraadda joogtada ah ee isticmaalka isticmaalka iyo kharashka kalooriyeyaasha. Si loo helo shatiyadan, Jawbone waxay BodyMedia ku iibsatay Abriil 2013 $100 milyan.
Sid Leach, oo ah shuraako ka ah shirkadda sharciga ee Snell & Willmer, ayaa saadaalisay in dacwaddan ay dhibaato u keeni doonto dhammaan shirkadaha warshadaha. "Waxay xitaa saameyn ku yeelan kartaa Apple Watch," ayuu yidhi. Haddii Jawbone uu ku guuleysto maxkamadda, waxay lahaan doontaa hub ka dhan ah Apple, taas oo ku hanjabaysa inay maamusho suuqa ilaa hadda oo ay maamusho Fitbit ama Jawbone lafteeda.
"Haddii aan Jawbone ahaan lahaa," ayay tiri Marlett, "Waxaan hoos u dhigi lahaa Fitbit ka hor inta aanan weerarin Apple." "Dagaalka patent-ka ayaa ah natiijada mar kasta oo ay tignoolajiyaddu soo baxdo taas oo aad loo jecel yahay oo faa'iido badan leh," ayuu yidhi Brian Love oo ka tirsan Jaamacadda California ee Santa Clara School of Law.
Sababta tani waa mid fudud. Sida taleefannada casriga ah, jijimooyinka casriga ah waxay ka kooban yihiin teknoolojiyad badan oo kala duwan iyo walxo si loo rukhsadeeyo, sidaa darteed dabiici ahaan waxaa jiri doona shirkado badan oo badan oo raadinaya inay qaataan ugu yaraan qayb yar oo ka mid ah faa'iidooyinka warshadahan tignoolajiyada sii kordhaya.
Fitbit ayaa dacwad lagu soo oogay xilli shirkaddu ay noqon doonto tii ugu horreysay ee warshadaha si ay u shaaciso. Shirkadda, oo la aasaasay 2007, ayaa lagu qiimeeyay $ 655 milyan. Ku dhawaad 11 milyan oo aaladaha Fitbit ah ayaa la iibiyay intii ay shirkaddu jirtay, sannadkii horena shirkaddu waxay soo qaadatay $745 milyan oo qaddarin ah. Tirakoobka saamiga shirkadda ee suuqa Maraykanka ee kormeerayaasha dhaqdhaqaaqa wireless ayaa sidoo kale mudan in la xuso. Saddexdii bilood ee hore ee sanadkan, sida laga soo xigtay shirkadda falanqaynta ee NPD Group, saamigani wuxuu ahaa 85%.
Guusha caynkaas ah waxay xifaaltanka Jawbone gelinaysaa difaac. Shirkaddan waxaa dib loo aasaasay 1999 iyadoo magaceeda la yiraahdo Aliph waxayna markii hore soo saartay xirmooyinka gacma la'aanta ah. Shirkaddu waxay bilawday inay soo saarto dhaqdhaqaaqyada daba-galka ah sannadkii 2011. Inkasta oo shirkadda gaarka loo leeyahay ay dakhligeedu dhan yahay $700 milyan oo dollar, laguna qiimeeyay 3 bilyan oo doollar, haddana waxa la sheegay inaanay awoodin inay si guul leh u maalgeliso hawlaheeda ama dib u bixiso deymaha lagu leeyahay.
Afhayeen u hadlay Fitbit ayaa beeniyay eedeymaha Jawbon. "Fitbit waxay si madax-banaan u horumarisay waxayna soo bandhigtay alaabo cusub oo ka caawiya isticmaaleyaasheeda inay ku noolaadaan nolol caafimaad leh oo firfircoon."
