Ondrej Holzman Apple ayaa todobaadkii hore dacwad ka gudbisay Qualcomm, oo ah alaab-qeybiyaha shabakadeeda, iyada oo doonaysa 1 bilyan oo doolar. Waa kiis adag oo ku lug leh tignoolajiyada wireless-ka, royalties iyo heshiisyada u dhexeeya Qualcomm iyo macaamiisheeda, laakiin sidoo kale waxay muujineysaa sababta, tusaale ahaan, MacBooks ma laha LTE.
Qualcomm waxay ka heshaa inta badan dakhligeeda soo saarista chip iyo khidmadaha shatiga, kuwaas oo ay kumanaan ka mid ah ku leeyihiin faylalka. Suuqa patent-ka, Qualcomm waa hogaamiyaha labada tignoolajiyada 3G iyo 4G, kuwaas oo loo isticmaalo heerar kala duwan inta badan aaladaha mobilada.
Soo-saarayaashu kaliya kama soo iibsadaan chips-ka sida Qualcomm, laakiin sidoo kale waa inay ku bixiyaan xaqiiqda ah inay isticmaali karaan tignoolajiyadeeda, kuwaas oo inta badan lagama maarmaan u ah shaqada shabakadaha mobilada. Waxa go'aaminaya marxaladan waa xaqiiqda ah in Qualcomm ay xisaabiso khidmadaha shatiga iyada oo ku saleysan wadarta qiimaha aaladda ay tignoolajiyada ku taal.
IPhones-ka qaaliga ah, lacagta badan ee Qualcomm
Xaaladda Apple, tani waxay ka dhigan tahay in marka uu qaali yahay iPhone-kiisa ama iPad-kiisa, in badan oo Qualcomm ah ayaa ku dallaci doona. Wax cusub oo cusub, sida Touch ID ama kamaradaha cusub, oo ku dara qiimaha taleefanka, waa qasab inay kordhiyaan kharashka ay tahay in Apple ay siiso Qualcomm. Iyo inta badan sidoo kale qiimaha alaabta ee macaamiisha ugu dambeeya.
Si kastaba ha noqotee, Qualcomm waxay isticmaashaa booskeeda iyadoo siinaya qaar ka mid ah magdhow lacageed macaamiisha kuwaas oo, marka lagu daro tignoolajiyada, ay sidoo kale u isticmaalaan jajabkeeda alaabtooda, si aysan u bixin "laba jeer". Oo halkan waxaan ku nimid sababta Apple ay ugu dacwaynayso Qualcomm hal bilyan oo doolar, iyo waxyaabo kale.
Sida laga soo xigtay Apple, Qualcomm waxay joojisay bixinta "dib-u-celinta rubuc-biloodlaha ah" dayrtii hore waxayna hadda Apple ku leedahay hal bilyan oo doolar. Si kastaba ha ahaatee, dib-u-celinta aan kor ku soo sheegnay waxay sida muuqata ku xidhan tahay shuruudo kale oo qandaraas ah, kuwaas oo ay ka mid tahay in macaamiisha Qualcomm beddelkeeda aysan la shaqayn doonin baaritaan kasta oo ka dhan ah.
Sannadkii hore, si kastaba ha ahaatee, Apple wuxuu bilaabay inuu iskaashi la sameeyo Guddiga Ganacsiga Maraykanka FTC, kaas oo baarayay dhaqamada Qualcomm, sidaas darteed Qualcomm waxay joojisay bixinta lacag-celinta Apple. Baaritaan kan la mid ah ayaa dhawaan lagu sameeyay shirkadda Qualcomm ee Kuuriyada Koonfureed, halkaas oo lagu ganaaxay 853 milyan oo doollarka Mareykanka ah, kaddib markii ay ku xad-gudbeen sharciga ka-hortagga kalsoonida iyo xaddididda tartanka helitaanka shatiyada.
Biilasha balaayiin
Shantii sano ee la soo dhaafay, Qualcomm waxay ahayd alaab-qeybiyaha kaliya ee Apple, laakiin marka qandaraaska gaarka ah uu dhacay, Apple waxay go'aansatay inay raadiso meel kale. Sidaa darteed, chips-ka wireless-ka ee la midka ah ee Intel ayaa laga helaa qiyaastii kala bar iPhone 7 iyo 7 Plus. Si kastaba ha noqotee, Qualcomm wali waxay dalacdaa khidmadeeda sababtoo ah waxay u maleyneysaa in chip-ka wireless uu isticmaalo wax badan oo ka mid ah shatiyadiisa.
Si kastaba ha noqotee, ka dib South Korea, istaraatijiyad faa'iido leh oo Qualcomm ah oo leh khidmadaha shatiga ayaa sidoo kale waxaa weeraray FTC American iyo Apple, taas oo shirkadda weyn ee San Diego aysan jeclayn. Ganacsiga leh khidmadaha shatiga ayaa aad uga faa'iido badan, tusaale ahaan, soosaarka chips-ka. Halka qaybta royalty ay soo dhejisay faa'iido cashuurta ka hor oo ah $7,6 bilyan dakhliga $6,5 bilyan sanadkii hore, Qualcomm waxa ay awooday in ay samayso "kaliya" $1,8 bilyan dakhliga in ka badan $15 bilyan oo chips ah.
Qualcomm waxa ay difaacday in dhaqamadeeda ay kaliya qalloocisay Apple si ay u bixiso wax ka yar tignoolajiyadeeda qiimaha leh. Wakiilka sharciga ee Qualcomm, Don Rosenberg, ayaa xitaa Apple ku eedeeyay in ay kicisay baaritaanno sharciyeed oo ka dhan ah shirkadiisa adduunka oo dhan. Waxyaabaha kale, FTC hadda kuma faraxsana in Qualcomm ay diiday Intel, Samsung iyo kuwa kale oo isku dayay inay si toos ah ugala xaajoodaan shuruudaha shatiga si ay sidoo kale u sameeyaan chips mobile.
Ka dib oo dhan, tani waa tabaha ay Qualcomm wali isticmaasho, tusaale ahaan, xiriirka Apple, marka aysan si toos ah ugala xaajoon khidmadaha shatiga, laakiin alaab-qeybiyeyaasheeda (tusaale, Foxconn). Apple kaliya ka dib waxay ka gorgortamaan qandaraasyada dhinaca Qualcomm, marka la bixiyo dhimista kor ku xusan oo ah magdhowga khidmadaha ay Apple siiso Qualcomm iyada oo loo marayo Foxconn iyo alaab-qeybiyeyaasha kale.
MacBookga leh LTE aad ayuu qaali u ahaan doonaa
Madaxa shirkadda Apple Tim Cook ayaa sheegay in aanu xaqiiqdii raadinayn dacwado la mid ah, balse marka la eego Qualcomm, shirkadiisu ma arag waddo kale oo aan ahayn in ay dacwad gudbiso. Sida laga soo xigtay Cook, royalties hadda waa sida bakhaar kugu dallacaya sariir ku saleysan guriga aad gelisay.
Madaxa Apple Tim Cook oo ku saabsan dacwadda Qualcomm: "Waxay ahayd miciinka u dambeeya, laakiin maanu arag si kale. Waxay doonayeen lacag badan sabab la'aan." pic.twitter.com/zuwSSzUb10
- Jablíčkář.cz (@Jablikar) February 1, 2017
Ma cadda sida uu kiisku u sii horumarin doono iyo in ay wax saamayn ah ku yeelan doonto dhammaan warshadaha mobilada iyo farsamada gacanta. Si kastaba ha noqotee, arrinta khidmadaha shatiga waxay si fiican u muujineysaa hal sabab oo, tusaale ahaan, Apple uusan wali isku dayin inuu MacBookskiisa ku qalabeeyo chips-ka gacanta ee soo dhaweynta LTE. Maaddaama Qualcomm ay ka xisaabiso khidmadaha laga soo bilaabo wadarta qiimaha badeecadda, tani waxay la macno tahay lacag dheeraad ah oo lagu kordhinayo qiimihii hore ee MacBooks-ka, kaas oo macmiilku uu hubaal ahaan lahaa inuu bixiyo ugu yaraan qayb ahaan.
MacBooks oo leh booska SIM-ka (ama waayahaan oo leh kaarka farsamada gacanta) ayaa si joogto ah looga hadlayay dhowr sano. Apple waxay bixisaa hab aad u fudud oo lagu wadaago xogta moobaylka Mac ee iPhone ama iPad, laakiin haddii aan la samayn wax sidan oo kale ah ayaa badanaa xitaa waxtar u leh isticmaaleyaal badan.
Waa su’aale intee in le’eg ayay baahida loo qabo nooca noocaan oo kale ah, laakiin kombuyuutarro la mid ah ama hybrids ( tablet/book) oo leh xiriir mobile ayaa ka soo baxaya suuqa, waxaana xiiso yeelan doonta in la arko haddii ay meel sare gaareen. Tusaale ahaan, dadka si joogto ah u socda oo u baahan internetka shaqada, xalka noocan oo kale ah wuxuu noqon karaa mid ku habboon marka loo eego si joogto ah iPhone-ka iyada oo loo marayo hotspot shakhsi ahaaneed.
