Xir xayeysiis

Apple ayaa si dadban ugu dhawaaqday ogeysiis gudaha ah oo ka soo baxay madaxa tafaariiqda Angela Ahrendts in Watch-ka cusub aanu diyaar u ahayn in si toos ah looga iibsado dukaamada ilaa bisha June. Hadda waa diyaar dalabaadka onlaynka ah kaliya, si kastaba ha ahaatee inta badan moodooyinka hadda waa la iibiyaa. Isla mar ahaantaana, Ahrendts ayaa shaaca ka qaaday in mustaqbalka Apple ay sii wadi doonto sugitaanka safafka marka iibinta alaabada cusub ay bilaabato.

"Sababtoo ah xiisaha sare ee caalamiga ah oo ay weheliso alaabteena hoose, waxaan kaliya aqbaleynaa dalabaadka khadka tooska ah waqtigan. Waan ku cusbooneysiin doonaa sida ugu dhaqsaha badan ee aan u helno alaab iib ah dukaamada, laakiin waxaan fileynaa in xaaladdan ay sii jiri doonto illaa May," Ahrendts ayaa u qoray shaqaalaha dukaanka Apple si ay u ogaadaan sida looga jawaabo su'aalaha badan ee macaamiisha.

Sida laga soo xigtay agaasimihii hore ee fulinta ee guriga fashion Burberry, ma fududa in Apple ay go'aansato in marka hore Watch lagu iibin doono internetka oo kaliya, laakiin dhamaadka ay sidaas samaysay sababtoo ah ma aha oo kaliya wax soo saarka cusub, laakiin gabi ahaanba cusub category alaabta.

"Waligay ma dhicin wax sidan oo kale ah. Si aan macaamiisheena u siino nooca adeegga ay filayaan - iyo waxa aan nafteena ka fileyno - waxaan diyaarinay hab cusub oo gabi ahaanba ah. Taasi waa sababta aan u ogolaanay in alaabtayada lagu tijaabiyo dukaamada markii ugu horeysay ka hor intaysan iibin," ayuu yidhi Ahrendts. Saacaduhu waxay u kala duwan yihiin noocyo kala duwan, iyo sidoo kale kooxo, sidaas darteed dadku badanaa waxay rabaan inay tijaabiyaan ka hor intaanay iibsan.

Isla mar ahaantaana, si kastaba ha ahaatee, Ahrendts ayaa xaqiijiyay in Apple aysan u wareejin doonin habkan iibka kale sidoo kale. Xilliga dayrta, waxaan mar kale filan karnaa safaf dhaadheer horteeda Apple Story, isla marka iPhone-ka cusub uu sii socdo. "Miyaynu sidaan u soo saari doonnaa alaab kasta hadda ka dib? Maya Dhammaanteen waan jecelnahay maalmahan ugu horreeya ee iibka - waxaana jiri doona kuwa badan oo badan," ayuu raaciyay madaxa tafaariiqda iyo iibinta internetka.

Isha: 9to5Mac
Photo: Floris Looijesteijn

 

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