Michal Marek [su_youtube url=”https://youtu.be/nhwhnEe7CjE” width=”640″]
Apple waxay ku guulaysatay Emmy xayeysiiskeeda Christmas-ka "Waa la fahmi waayey", Kaas oo codsaday raalligelinta xeerbeegtida qaybta "xayaysiimaha gaarka ah". Goobta TV-ga ayaa la sii daayay intii lagu jiray fasaxa Christmas-ka ee sannadkii hore sidoo kale waxay ku tartamaysay qaybteeda xayeysiisyada shirkadaha General Electric, Nike iyo Budweiser.
Xayeysisku wuxuu muujinayaa qalad la fahmay (sidaa darteed cinwaanka xayeysiiska ee la fahmi waayay) da'yarka da'da yar ee had iyo jeer keligii fadhiya meel ka fog fasaxa qoyskiisa oo ku ciyaaraya iPhone 5s. Dabcan, qoysku si dhab ah uma fahmaan tan, ilaa xilligan, marka wiilka da'da yar uu ku ciyaaro fiidiyoow TV-ga oo buuxa waqtiyo fasax ah oo wanaagsan, kaas oo uu qabtay oo uu tafatiray iPhone-kiisa, iyada oo loo marayo tignoolajiyada AirPlay.
Xayeysiiskan oo inta badan muujinaya wada shaqaynta labada shirkadood ee Apple, ayaa waxa samaysay hay’adda xayaysiisyada ee TBWA oo muddo dheer la shaqaynaysay shirkadda Apple. Waagii hore, Apple waxay heshay dhaleeceyn badan oo ku saabsan dadaalkeeda suuq-geynta, iyo dhawaan xitaa la ogaaday wararka xanta ah ee sheegaya in shirkada weyn ee tignoolajiyada Cupertino ay joojin karto wada shaqaynta ay la leedahay wakaalada TBWA. Xayeysiisyadii dhawaa si aad ah ayaa loo qiimeeyay, gaar ahaan kuwa gudaha isbarbardhigga iyada oo ololaha fayraska ee Samsung ay xafiiltamaan.
Laakiin abaal-marintii ugu dambaysay waxay caddaynaysaa in iskaashiga u dhexeeya Apple iyo khubarada suuq-geynta ee TBWA ay sidoo kale abuurto xayeysiisyo guul leh oo leh sheekooyin taabanaya iyo asal muusik oo qumman oo kor u qaadaya codka goobta. Intaa waxaa dheer, Apple ayaa hadda isku dayaysa in ay u hibayso feejignaan dheeraad ah iyo ilo suuq-geynta waxayna shaqaaleysiisay khabiiro cusub oo ku saabsan xayeysiiska fayraska iyo warbaahinta bulshada bilihii dhawaa. Intaa waxaa dheer, Musa Tariq, madaxii hore ee warbaahinta bulshada ee Nike iyo Burberry, ayaa sidoo kale yimid Cupertino.
Hoos waxaad ka arki kartaa xayeysiisyada sidoo kale ku jiray tartanka abaal marinta "wanaagsan":
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