Ondrej Holzman Maxkamadda Racfaanka ma aysan dhageysan racfaanka ay Apple ka gudbisay xukun 2013-kii oo lagu helay in ay wax is daba marin iyo in ay kordhisay qiimaha buugaagta elektaroonigga ah markii ay suuqa soo gashay. Shirkadda Kaliforniya waa in ay hadda bixiso lagu heshiiyey 450 milyan oo dollar, inteeda badan waxay aadi doontaa macaamiisha.
Maxkamadda racfaanka ee Manhattan ayaa xukuntay Talaadadii ka dib saddex sano oo dagaal sharci ah oo daba dheeraaday oo ay ku taageertay xukunkii asalka ahaa, taas oo u hiilisay Waaxda Caddaaladda ee Mareykanka iyo 33 gobol oo ku biiray dacwadda Apple. Dacwadda ayaa soo baxday 2012, sannad ka dib Apple waxay ahayd lagu helay dambi ka dibna adiga maqlay ciqaabta.
Iyadoo daabacayaasha Penguin, HarperCollins, Hachette, Simon & Schuster, iyo Macmillan ay go'aansadeen in ay ku xalliyaan maxkamada ka baxsan Waaxda Caddaaladda (bixinta $ 164), Apple waxay sii waday inay ilaaliso dembi-la'aanteeda waxayna go'aansatay inay kiiska oo dhan u qaado maxkamadda. Taasi waa sababta uu uga soo horjeestay xukunkii aan wanaagsanayn sanad ka hor la joojiyay.
Ugu dambayntii, nidaamka racfaanku wuu socday kale oo ka badan hal sano. Waqtigaas, Apple waxay ku andacootay in tartanka kaliya ee soo galaya suuqa e-books uu yahay Amazon, iyo maadaama qiimihiisu $ 9,99 e-book uu aad uga hooseeyo heerka tartanka, Apple iyo daabacayaasha waa inay la yimaadaan qiimo qiimo leh u ahaato sameeyaha iPhone faa'iido ku filan si uu u bilaabo iibinta buugaagta elektaroonigga ah.
[su_pullquote align="sax"]Waxaan ognahay in 2010-kii wax khalad ah aanu samayn.[/su_pullquote]
Laakiin maxkamada rafcaanku kuma raacsanayn dooddan Apple, inkasta oo ugu dambeyntii saddexda garsoore ay go'aansadeen ka dhanka ah shirkadda California ee saamiga u dhow 2: 1. Apple ayaa lagu eedeeyay in ay ku xad gudubtay sharciga Sherman Antitrust Act. "Waxaan ku soo gabagabeyneynaa in maxkamada wareegtadu ay ku saxneyd in Apple ay si toos ah ula heshiisay daabacayaasha si ay kor ugu qaadaan qiimaha buugaagta elektaroonigga ah," Garsooraha Debra Ann Livingston ayaa ku tiri xukunka aqlabiyadda ee maxkamadda rafcaanka.
Isla mar ahaantaana, 2010, markii Apple ay suuqa soo gashay iBookstore-keeda, Amazon waxay xukuntay 80 ilaa 90 boqolkiiba suuqa, daabacayaashuna ma jeclayn habka gardarrada ah ee qiimaha. Taasi waa sababta Apple ay ula timid waxa loogu yeero qaabka wakaalad, halkaas oo lafteeda ay ka heshay guddi gaar ah iib kasta, laakiin isla markaa daabacayaashu waxay dejin karaan qiimaha buugaagta elektaroonigga ah laftooda. Laakiin shuruudda qaabka wakaaladu waxay ahayd in isla marka iibiye kale uu bilaabo iibinta e-books ka jaban, daabacuhu waa inuu bilaabo inuu ku soo bandhigo iBookstore isla qiimo isku mid ah.
Sidaa darteed, natiijadii, madbacadaha ma awoodaan inay ku iibiyaan buugaagta Amazon wax ka yar $10, iyo heerka qiimuhu wuxuu kordhay dhammaan suuqyada e-books. Apple ayaa isku dayday in ay sharaxdo in aysan bartilmaameedsanaynin daabacayaasha ka dhanka ah qiimaha Amazon si ulakac ah, laakiin maxkamada rafcaanka ayaa xukuntay in shirkadda tignoolajiyada ay si fiican uga warqabto cawaaqibka ficilladeeda.
"Apple waxay ogaatay in qandaraasyada la soo jeediyay ay soo jiidanayaan daabacayaasha eedaysanaha kaliya haddii ay si wadajir ah u beddelaan qaabka wakaalada ee xiriirka ay la leeyihiin Amazon - taas oo Apple ay ogaatay in ay horseedi doonto qiimaha e-buugga sare," Livingston ayaa ku daray xukun wadajir ah oo lala yeeshay Raymond Lohier. .
Apple hadda waxa ay fursad u haysataa in ay kiiska oo dhan u jeediso Maxkamadda Sare, waxa ay sii waddaa in ay ku adkaysato in aanay waxba galabsan. "Apple ma aysan isku dayin inay kor u qaaddo qiimaha buugaagta elektaroonigga ah, go'aankani wax ma beddelo. Waxaan ka xunnahay in maxkamaddu ay aqoonsan weyday hal-abuurka iyo doorashada uu iBookstore-ka u keenay macaamiisha," ayay shirkadda fadhigeedu yahay California ku tiri hadal ay soo saartay. "Inta aan rabno inaan isaga gadaal ka dhigno, kiiskani wuxuu ku saabsan yahay mabaadi'da iyo qiyamka. Waanu ognahay in 2010-kii aanu samayn wax khalad ah, waxaanan ka fiirsanaynaa talaabooyinka xiga”.
Garsoore Dennis Jacobs wuxuu la saftay Apple maxkamadda rafcaanka. Waxa uu ka soo horjeestay go'aankii asalka ahaa ee maxkamadda wareegga 2013, markii, sida uu sheegay, dhammaan arrinta si khaldan loo maareeyay. Sharciga ka-hortagga, sida uu qabo Jacobs, kuma eedayn karo Apple inay wadashaqayn dhexmartay daabacayaasha heerarka kala duwan ee silsiladda ganacsiga.
In Apple ay dhab ahaantii racfaan ka qaadan doonto Maxkamadda Sare weli lama hubo. Haddii uusan sidaas yeelin, waxa uu dhawaan bilaabi karaa in uu bixiyo 450 milyan oo uu kula heshiiyey Waaxda Caddaaladda si uu u magdhabo macaamiisha.
