Xir xayeysiis

Shalay, Apple ayaa ku dhawaaqday natiijada rubuci hore ee 2012. Faa'iidada saddexdii bilood ee la soo dhaafay ayaa ah tan ugu sarreysa dhammaan jiritaanka Apple. Korodhka marka la barbar dhigo rubuci hore ayaa ku dhow 64%.

Saddexdii bilood ee la soo dhaafay, Apple waxay heshay rikoor dhan 46,33 bilyan oo doolarka Mareykanka ah, taas oo 13,06 bilyan ka mid ah ay tahay faa'iido saafi ah. Marka la barbardhigo, sannadkii hore waxay kasbatay "kaliya" $ 27,64 bilyan. Waa in la ogaadaa in rubuc-qarnigu yahay kan ugu xoogga badan ee loogu mahadcelinayo iibka kirismaska.

IPhones-ka ayaa la filayey in ay iibiyaan inta ugu badan, iyada oo la iibiyey 37,04 milyan oo unug, taas oo 4% ka badan rubuci hore markii la soo bandhigay iPhone 128S. Kor u kaca iibka waxaa sidoo kale diiwaan geliyay iPad-ka, kaasoo iibiyey 15,43 milyan unug, taasoo ku dhawaad ​​saddex milyan ka badan rubucii hore (11,12 milyan unug). Haddii aan is barbar dhigno iibka iPad-ka rubuci hore ee sannadkii hore, waxaa jira koror 111%.

Macs sidoo kale si xun uma dhicin. MacBookga Air-ka ayaa hogaaminayay iibka, iyadoo 5,2 milyan oo Mac ah la iibiyay guud ahaan, qiyaastii 6% rubucii hore iyo 26% sanadkii hore. Ciyaartoyda muusiga iPod ma ahayn kuwa kaliya ee si fiican u shaqeeyay, iyada oo iibku hoos uga dhacay 19,45 milyan sannadkii hore ilaa 15,4 milyan, 21% hoos u dhac sannad kasta ah.

Iibinta hoose ee iPod-yada waxaa ugu horrayn sababa xad-dhaafka qayb ka mid ah suuqa ciyaartoyda, taas oo Apple si kastaba ha ahaatee (70% ee suuqa) iyo qayb cannibalizes iPhone halkan. Intaa waxaa dheer, Apple ma soo bandhigin iPod cusub sannadkii hore, kaliya cusboonaysiinta iPod nano firmware iyo soo bandhigida nooc cad oo iPod touch ah. Qiimaha la dhimay ee ciyaartoydu sidoo kale ma caawin.

Madaxa Apple Tim Cook ayaa yiri:

"Aad ayaan ugu faraxsanahay natiijooyinkayada aan caadiga ahayn iyo iibinta iibka iPhones, iPads iyo Macs. Xoojinta Apple waa mid cajiib ah waxaanan haynaa alaabooyin cusub oo cajiib ah oo aan soo bandhigi doono."

Faallooyin dheeri ah Peter Oppenheimer, Apple's CFO:

"Runtii aad ayaan ugu faraxsanahay inaan soo saarnay dakhli ka badan $17,5 bilyan oo iib ah intii lagu jiray rubuci December. rubuci labaad ee maaliyadeed ee 2012-usbuuc ee 13, waxaanu filaynaa dakhli ku dhaw $32,5 bilyan iyo saami qaybsiga ku dhawaad ​​$8,5 saamigiiba.

Khayraadka: TUAW.com, macstories.net
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