Michal Marek In kasta oo bilawga aan la hubin, waxay u muuqataa in adeegga muusigga muusiga ee Apple Music uu kasbanayo suuqa. Adeeggu wuxuu horey u lahaa si waafaqsan Financial Times in ka badan 10 milyan isticmaaleyaal lacag bixin ah oo ku kala baahsan in ka badan boqol waddan oo adduunka oo dhan ah.
Hadda, ciyaartoyga ugu guulaha badan suuqa waa adeegga Spotify ee Iswidhan, kaasoo ku dhawaaqay bishii June inuu gaadhay heerkii 20 milyan ee macaamiisha. Nambaro badan oo cusub wali lama hayo, laakiin Jonathan Prince, madaxa waaxda PR ee Spotify, server-ka qarka u saaran ayaa shaaca ka qaaday in qeybtii hore ee 2015 ay ahayd tan ugu wanagsan abid shirkadda marka loo eego heerka kobaca.
Spotify ayaa kor u kacday 5 milyan oo isticmaaleyaal lacag bixin ah lixdii bilood ee ugu horreysay sannadkii hore, markaa waxay u badan tahay inay hadda leedahay wax la mid ah 25 milyan oo macaamiil ah. Kobaca noocan oo kale ah ayaa guul weyn u ah Spotify, gaar ahaan wakhtiga Apple Music ee Apple ay sidoo kale sheeganayso goobta.
Intaa waxaa dheer, si ka duwan Apple Music, Spotify sidoo kale waxay leedahay nooc xayeysiis ah oo bilaash ah. Haddii aan ku darno isticmaalayaasha aan lacagta bixin, Spotify waxaa si firfircoon u isticmaala ku dhawaad 75 milyan oo qof, kuwaas oo weli ah tirooyin ay Apple ka fog tahay. Si kastaba ha ahaatee, in Apple Music uu helo 10 milyan isticmaaleyaal lacag bixin ah 6da bilood ee ugu horreeya jiritaanka waa guul wanaagsan.
Awoodda lagu bilaabi karo nooca tijaabada ah ee bilaashka ah ee 3-bilood ah, ka dib markaa lacagta is-diiwaangelinta waxay bilaabi doontaa in si toos ah looga gooyo, hubaal waa calaamad muujinaysa kobaca degdega ah ee bixinta dadka isticmaala Apple Music. Sidaa darteed, haddii isticmaaluhu aanu gacanta ku joojin adeegga ka hor inta aanay dhicin 90-ka maalmood, waxa uu si toos ah u noqonayaa isticmaale lacag-bixineed.
Haddii aan eegno tartanka u dhexeeya Apple iyo Spotify, waxaa cad in labadan shirkadood ay ka ciyaaraan doorka aasaasiga ah ee suuqa kobaca degdega ah, Competitive Rdio, oo dadka isticmaala Czech ay isticmaali karaan xitaa ka hor imaatinka Spotify, bisha November lagu dhawaaqay inuu kacay waxaana iibsaday American Pandora. Deezer ee Faransiiska ayaa soo sheegay 6,3 milyan macaamiil bishii Oktoobar. Isla mar ahaantaana, adeegga cusub ee Tidal, oo ay leeyihiin fannaaniinta caanka ah ee adduunka oo uu hoggaamiyo rapper Jay-Z, ayaa soo sheegay hal milyan oo isticmaaleyaal lacag bixin ah.
Dhinaca kale, guusha Apple waxa xoogaa hoos u dhacday xaqiiqada ah in qul-qulka muusiggu uu korayo iyada oo ay kharashka ku baxayso iibka muusigga caadiga ah, kaas oo ay Apple lacag fiican ka samaynaysay sannadihii ugu dambeeyay. Sida laga soo xigtay xogta, waxay hore u dhaceen 2014 Nielsen Music gudaha Maraykanka, wadarta iibka albamada muusiga ayaa kordhay 9 boqolkiiba, iyo tirada heesaha la sii daayay, dhanka kale, waxay kordheen in ka badan boqolkiiba 50. Adeegga sida Spotify, dadku waxay ciyaarayeen 164 bilyan oo heeso wakhtigaas.
Apple Music iyo Spotify labaduba waxay leeyihiin siyaasad qiimo isku mid ah. Annaga, waxaad ku bixinaysaa €5,99, tusaale ahaan ku dhawaad 160 krone, si aad u hesho buugga muusigga ee labada adeeg. Labada adeegba waxay sidoo kale bixiyaan rukhsad qoys oo faa'iido badan. Si kastaba ha noqotee, haddii aad iska diiwaan geliso Spotify iyada oo loo marayo iTunes oo aan si toos ah u marin website-ka Spotify, waxaad bixin doontaa 2 euro wax ka badan adeegga. Sidan, Spotify waxay u magdhabisaa Apple boqolkiiba soddon saamiga macaamil kasta oo lagu sameeyo App Store.
Anigu shakhsi ahaan waxaan bixiyaa muusigga Apple, laakiin inta badan waxaan u isticmaalaa spotify liiska heesaha. AM ayaa ka dambeeya arrintan. Waxaan aad uga xumahay in liisaska gaarka ah ee isticmaalayaasha ay yihiin kuwo aan la baadhi karin iyada oo aan lahayn xidhiidh toos ah. In spotify this ayaa ka horreeya oo run ahaantii liiska playlist leh riwaayado dareere ah oo ka badan 4000+ tracks ama playlist ah 1000 track ma la mid noqon karo playlist ah 15 heeso Apple Music.