Michal Marek Apple waxay sii wadaysaa inay hesho shirkado yaryar oo tignoolajiyadeed sanadka 2016, markan waxay ku qaadanaysaa shirkad garabkeeda Dareenka, kuwaas oo adeegsada garaadka macmalka ah si ay u go'aamiyaan niyadda dadka iyada oo la falanqeynayo wejigooda. Shuruudaha maaliyadeed ee la wareegidda lama shaacin.
Ilaa hadda, tignoolajiyada shirkadda Emotient ayaa loo adeegsaday, tusaale ahaan, wakaaladaha xayeysiiska, taas oo ay uga mahadcelin karto qiimeynta falcelinta daawadayaasha, ama ganacsatada, kuwaas oo si la mid ah u falanqeeyay falcelinta macaamiisha ee khaanadaha gaarka ah ee alaabada. Laakiin tignoolajiyada ayaa sidoo kale ka heshay codsigeeda qaybta daryeelka caafimaadka, halkaas oo ay ku mahadsan tahay, dhakhaatiirtu waxay kormeereen xanuunka xanuunka ee bukaannada aan awoodin inay afka ku sheegaan.
Ilaa hadda ma cadda sida tignoolajiyada shirkaddan loogu isticmaali doono Cupertino. Sida had iyo jeer, Apple waxay ka faallootay iibsashada bayaan guud: "Waxaan mararka qaarkood iibsanaa shirkado tignoolajiyada yar yar guud ahaanna kama faalloonno ujeedada iibka ama qorshayaashayada mustaqbalka."
Si kastaba ha noqotee, way caddahay in goobta sirdoonka macmalka ah iyo aqoonsiga sawirka mashiinka uu runtii "kuleyl" ku leeyahay Silicon Valley. Tiknoolajiyada la midka ah ayaa si degdeg ah u horumariya dhammaan shirkadaha waaweyn ee leh IT diiradda, oo ay ku jiraan Facebook, Microsoft iyo Google. Intaa waxaa dheer, Apple lafteeda ayaa horay u heshay shirkado ka shaqeeya farsamadan. Markii ugu dambeysay waxay ku saabsan tahay bilawga Farshaxan a perceptio.
Si kastaba ha ahaatee, xiisaha sii kordhaya ee loogu yeero " aqoonsiga wajiga" macnaheedu maaha in aqoonsiga wejiga kumbuyuutarka uu yahay mid aan muran lahayn. Facebook kama soo saarin app-ka Moments-ka ee Yurub sababo la xiriira sharciyeynta, iyo abka Google's Photos ee la tartameysa ayaa sidoo kale kaliya bixiya aqoonsiga wajiga gudaha Mareykanka.
